Upstart E-Tailer Urban Ladder Prefers Smarter Segmentation To Rating Points- Ad Exchanger

CPG brands are the big TV spenders, but ecommerce and subscription startups like Gilt and Birchbox are coming on strong. Take Urban Ladder, a Bangalore, India-based online retailer specializing in home furniture and décor. While the company historically focused on digital, it has lately begun to include TV for awareness building. It declined to share specifics, […] Read more "Upstart E-Tailer Urban Ladder Prefers Smarter Segmentation To Rating Points- Ad Exchanger"

Here’s some wizardry from Vizury to track customers everywhere – on web, mobile, and offline

“Here’s some wizardry from Vizury to track customers everywhere – on web, mobile, and offline” – TechInAsia, March 2015 Now, it has just launched a new product that takes the three-in-one pack further in addressing the needs of a marketer, from customer acquisition to loyalty building Read more "Here’s some wizardry from Vizury to track customers everywhere – on web, mobile, and offline"

The company retains a strong focus on reach, programmatic buying of impressions, developing creative and dynamic banners with contextual messaging, and in constantly optimizing campaign variables based on analysis of buying behaviour.

“The company retains a strong focus on reach, programmatic buying of impressions, developing creative and dynamic banners with contextual messaging, and in constantly optimizing campaign variables based on analysis of buying behaviour.” – Smart CEO, Sept 2013 Closer to the sales funnel Read more "The company retains a strong focus on reach, programmatic buying of impressions, developing creative and dynamic banners with contextual messaging, and in constantly optimizing campaign variables based on analysis of buying behaviour."

Because Google offers a very general retargeting solution for its partners, HomeShop18 works closely with Vizury for its retargeting efforts

“Because Google offers a very general retargeting solution for its partners, HomeShop18 works closely with Vizury for its retargeting efforts” – ClickZ Asia interviews Piyush Bhargav, VP Marketing at HomeShop18, June 2013 HomeShop18 Taps Vizury for Retargeting Efforts Read more "Because Google offers a very general retargeting solution for its partners, HomeShop18 works closely with Vizury for its retargeting efforts"

Vizury now has 25 employees and roughly 70 clients across three cities in China, with ambitions to triple in size in the coming year

“Vizury now has 25 employees and roughly 70 clients across three cities in China, with ambitions to triple in size in the coming year.” – Mint (Wall Street Journal), May 2013 Can Indian tech companies crack the Chinese market? Read more "Vizury now has 25 employees and roughly 70 clients across three cities in China, with ambitions to triple in size in the coming year"