Vizury Implements Engage Platform for ICICI Prudential Life

Vizury has been engaged by ICICI Prudential Life to implement Vizury’s Engage platform targeted at creating a strong omni-channel experience for ICICI Prudential Life’s customers. Vizury Engage is a Data and Marketing Platform that leverages data from disparate online and offline sources to segment users and target them with personalized engagements. This will help ICICI Prudential Life create a consistent experience for its customers with the help of data from various touch points. “Vizury has been able to successfully combine online clickstream behavior of ICICI Prudential Life customers with their offline CRM data to create a marketing one view, this data is now starting to find interesting and powerful applications”, said Subra Krishnan, SVP Products at Vizury. One such use case involved creating ‘lead scores’ with the purpose of impacting call center efficiency. ICICI Prudential Life can now use these scores to reach out to high-intent users across multiple marketing channels including their call center. With Engage, Vizury has been investing on building its depth of capabilities across personalization, programmatic media buying, predictive analytics and flexibility in product application that is beneficial for enterprises

About ICICI Prudential Life

ICICI Prudential Life Insurance Company (ICICI Prudential Life) is a joint venture between ICICI Bank Ltd., India’s largest private sector bank, and Prudential plc, a leading international financial services group headquartered in the United Kingdom. ICICI Prudential Life was amongst the first private sector life insurance companies to begin operations in December 2000 after receiving approval from Insurance Regulatory Development Authority of India (IRDAI). ICICI Prudential Life’s capital infused stands at Rs. 48.16 billion (as of March 31, 2015) with ICICI Bank Ltd. and Prudential plc holding 74% and 26% stake respectively. For the financial year 2015, the company garnered a total premium of Rs. 153.07 billion. The company has assets under management of Rs. 1001.83 billion as on March 31, 2015.

About Vizury

Vizury, a premier Big Data marketing firm helps marketers personalize customer conversations across channels.  Established in 2008, we work with some of the best known brands across industries like e-Commerce, travel & hospitality, healthcare, automobile, financial services and classifieds. Vizury offers a comprehensive set of marketing solutions which helps brands acquire new customers and re-engage with existing customers through personalized marketing driven by Big Data. Vizury is among the first in Asia to be a Facebook Marketing Partner and a Twitter Retargeting Platform Partner. For more information, please visit www.vizury.com

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