Vizury and Apsalar to host Beyond Installs executive summits

This pair of exclusive events focuses on driving

better results from advertising in an ‘app-only’ world.

  Bangalore, 22 July 2015: Vizury, a premier Big Data marketing company,and Apsalar, the mobile data management leader, have announced the launch of Beyond Installs, a pair of executive summits focused on the changing landscape of advertising in the ‘app-only’ world. These events will be held on Friday 31st July in Bangalore, and Tuesday 4th August in Gurgaon. At Beyond Installs, business heads from leading ecommerce and travel companies in India,such as Myntra, Ola, Yatra and FreeCharge, will share their experiences on the dynamics of mobile app marketing. India had close to 100 million mobile app users as of March, 2015. However, more than 50% of downloaded apps are never used. They either uninstall or just forget about the app. “That’s why we think it is indispensable for brands to focus on what happens after a consumer installs an app,” said Gourav Chindlur, Co-Founder & COO of Vizury. “With the dramatic shift in the use of apps in the purchase cycle, brands need to be able to build conversations with their users across channels and devices with a consistent message to engage them and prompt in-app purchases.” India has always been a swift adopter of innovation in technology. With the surge in smartphone users, India has adopted mobile app as the primary means to consume content and buy products and services. Many of these apps are downloaded but never used, which poses real challenges — and opportunities –for marketers.   “The large number of apps that are rarely or never used by consumers is a real challenge for mobile app marketers,” said Dayton Keane, Vice President Sales & Marketing for Apsalar. “From our unique view into the industry, we know that understanding and acting upon in-app consumer actions is a critical part of growing a successful mcommerce business in India today.” About Vizury Vizury is a premier Big Data Marketing Company that helps marketers secure customers-for-life using personalized marketing solutions across channels.  Established in 2008, we work with some of the best known brands in 40+ countries across industries like travel & hospitality, ecommerce, healthcare, automobile and classifieds. Vizury is among the first in Asia to be a Facebook qualified partner and a Twitter Retargeting Platform Partner. For more information, please visit http://www.vizury.com/ For regular news and information about Vizury and digital marketing, like and follow the company: Twitter: @VizuryOneToOne Facebook: https://www.facebook.com/vizury1to1 LinkedIn: https://www.linkedin.com/company/vizury-interactive Media Contact: Namrutha Ramanathan namrutha.ramanathan@vizury.com +91-9663323583 Vizury Interactive Solutions Pvt. Ltd.   About Apsalar Apsalar is a leader in mobile and omni-channel data management. The Apsalar Data Management Platform delivers a true understanding of what their customers do in apps and across other marketing channels. Using the Apsalar DMP, marketers can conduct attribution and measurement of marketing effectiveness, manage profiles and perform analytics and segmentation, and connect and share their data and segments with other marketing partners and platforms. San Francisco-based Apsalar is privately held. For more information, visit Apsalar.com. For more information please visit www.apsalar.com Twitter: @ApsalarInc Facebook: https://www.facebook.com/apsalarinc LinkedIn: https://www.linkedin.com/company/apsalar Media Contact: Jim Nichols jim@apsalar.com Apsalar, Inc.  
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