BANGALORE, August 27, 2015 /PRNewswire/ —
‘For Mobile First, Look to the East’, Says Vizury’s Mobile Commerce Report.
Mobile apps are reshaping the way people choose to buy products and services in India, especially within the e-commerce and travel industries. Vizury’s report addresses this rapid shift in online transactions, reiterating the need for a strong app user engagement strategy for brands in India.
“Indians have always been quick to adopt new technology. It’s not a surprise that we have almost skipped mobile web and embraced mobile apps straightaway,” says Shiju Mathew, Head of Mobile Products at Vizury.
The report brings to light some staggering numbers. There has been a 31% increase in app downloads from the previous quarter and the contribution of apps to online revenue has doubled during this period. 37% of online transactions took place on apps last year while the number stands at 79% this year, clearly proving the domination of apps in the mobile internet space. With smartphone sales growing at an annual CAGR of 35%, apps are here to stay. The numbers mentioned above hold true to the travel industry as well, notwithstanding a slight variation.
“Users are taking to mobile apps with considerable pace and brands are catching up. Getting installs isn’t a problem today, the key challenge is to engage users and prompt in-app purchases,” says Gourav Chindlur, COO at Vizury.
The report was launched at ‘Beyond Installs’ – a consortium of mobile marketers from India where the theme was ‘The Changing Landscape of Advertising in the App-only World’. Leading app marketers from top brands such as Ola, Yatra, Grofers, Mobikwik, Limeroad and Practo had shared insights on app marketing and these videos are included in the report.
Click here to download the report.
Vizury is a premier Big Data Marketing Company that helps marketers secure customers-for-life using personalized marketing solutions across channels. Established in 2008, we work with some of the best known brands in 40+ countries across industries like travel & hospitality, ecommerce, healthcare, automobile and classifieds. Vizury is among the first in Asia to be a Facebook qualified partner and a Twitter Retargeting Platform Partner.
For more information, please visit http://www.vizury.com/
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