ItzCash and Vizury’s Engage to collaborate for Advanced Analytics and Enhanced Engagement with Unbanked and Under-banked Users

Vizury, a premier Big Data marketing company today announced its newest client ItzCash, India’s leading holistic digital payments Solutions Company that has created robust & integrated platforms, to bring more people into the fold of the formal economy through financial inclusion. ItzCash will use Engage to generate data-backed insights and evolve a personalized customer engagement strategy.

“We have always focused on giving our customers access to the most suited digital payments’ services across India and have been focusing on engagements that will help us understand our customers better. We see potential for huge performance benefits with Vizury’s Engage Platform. With deeper insights into our customer base, we are in a better position to serve the large un(der) banked segment,  with a multi-channel marketing platform” said Naveen Surya, MD at ItzCash

“For ItzCash, it is critical that they are able to use massive amounts of transactional data to generate customer one-view. Engage helps them understand trends in customer transactions at a user-level.We are glad that ItzCash has chosen Engage, it will be interesting to see how purely offline transactional data will fuel a multi-channel customer engagement strategy for them”said Subra Krishnan, SVP, Vizury.

Vizury had announced Engage, a unique Data and Marketing Platform that can integrate data from different online and offline sources to help brands get answers to their key business problems and activate multi-channel marketing to foster customer engagement.

About ItzCash

ItzCash Card Ltd., India’s largest “Digital Payment Solutions Company”, was established in 2006. A pioneer in the digital payment solution in India, ItzCash initiated the concept of digital payment solutions to the Indian consumer and various business entities, heralding the beginning towards enabling a cashless transacting society. ItzCash continues to build on its innovation augmenting its product portfolio while continuing to provide robust technology driven service delivery platforms. It constantly invests in upgrading technology towards creating world-class digital payments solutions architecture.

ItzCash has thousands of merchants across the retail space and is spread across more than 3,000 locations including cities, towns and rural India. It has over 75,000 ItzCash franchisees branded as “ItzCash World” servicing more than 3 Lac customers a day.

For further details, visit