16 Step Guide: How to scale up your digital business Part 2- Engaging with your customers

Here is a checklist of 16 steps which will help you assess your current marketing strategy. These 16 steps are divided into 2 parts and Part I talked about ‘New customer acquisition’. Part II explains 10 key steps to effectively ‘Engaging your existing customer base’ to help you scale up your digital share of the […] Read more "16 Step Guide: How to scale up your digital business Part 2- Engaging with your customers"

16 Step Guide: How to scale up your BFSI digital business (Part 1)- New Customer Acquision

The online contribution to the revenue of insurance companies is significantly minimal compared to other industries. Looking at it the half-glass-full way, there’s immense potential to scale up the digital business to the tune of 10X+. The key question though is – How do you go about achieving it? Here is a checklist of 16 […] Read more "16 Step Guide: How to scale up your BFSI digital business (Part 1)- New Customer Acquision"

Industry driven Retargeting

Retargeting, a relatively new offering in the digital space, offers several opportunities where domain knowledge can help build a better solution for the marketer. This whitepaper establishes differences in consumer behavior in every industry and thus the importance of an industry driven retargeting strategy and solution over the one-size-fits-all approach. Read more "Industry driven Retargeting"