Do users love your Push Notifications? Learn how to entice your customers at each stage of purchase. This guide will help you understand how to use Rich Media Push Notifications at each stage of the purchase cycle, evaluate customer response to Push at different times in a day and grow in-app engagement and conversions. Read more "The ecommerce marketers guide to Rich Media Push Notifications"
In an increasingly interconnected world, consumers are slowly but surely moving to a completely digital landscape for their transactions. This transition has a significant impact on the Banking, Insurance and Financial services domain considering the fact the users access services at more than one digital touch point. Users have grown to expect a consistent and […] Read more "Maximize digital growth with website personalization"
If you are looking to retain your app users, here’s something you must totally read. This guide helps you build and measure your App Marketing efforts. Find tips to engage and retain existing users, know more about predicting and preventing uninstalls effectively and the metrics that you must track to grow your App ROI. Read more "App Marketing Best Practices for User Retention"
Ecommerce companies have seen a slower quarter. According to Business Today, investors in India have turned cautious about placing big bets on ecommerce start-ups and the party is clearly over. Here are 3 powerful ways to optimize your marketing channels and grow In-App conversions. Read more "A Step by Step Guide to Optimize App Marketing & Grow Conversions"
It’s all around you. You hear about it in meetings, you read about it on blogs. Data-driven Marketing is something most marketers often bump into. Here are 7 misconceptions and some facts that many marketers do not know around data-driven marketing. Read more "7 Misconceptions of Data Driven Marketing"
Facebook’s global ad inventory and can show ads across Facebook, Instagram and Audience Network. What this means is that you can reach your app users in more places through a single Mobile Marketing Platform. Results to expect – Upto 4X higher CTR and 2.5X Improved ROI when compared to traditional App Marketing efforts Read more "Infographic: Amplify App Marketing across FB, Instagram and Audience Network"
Here is a checklist of 16 steps which will help you assess your current marketing strategy. These 16 steps are divided into 2 parts and Part I talked about ‘New customer acquisition’. Part II explains 10 key steps to effectively ‘Engaging your existing customer base’ to help you scale up your digital share of the […] Read more "16 Step Guide: How to scale up your digital business Part 2- Engaging with your customers"
The online contribution to the revenue of insurance companies is significantly minimal compared to other industries. Looking at it the half-glass-full way, there’s immense potential to scale up the digital business to the tune of 10X+. The key question though is – How do you go about achieving it? Here is a checklist of 16 […] Read more "16 Step Guide: How to scale up your BFSI digital business (Part 1)- New Customer Acquision"
App user engagement, display retargeting, push notifications, fight off uninstalls, social, email – Do you use different tools to action multiple App marketing strategies? This makes App marketing complicated, it impacts your ROI as well Read more "Are you a smart App Marketer?"
9 precious lessons from mobile- first markets on how they cracked the app marketing puzzle. If you are an app marketer, this is something you just can’t miss! Read more "9 lessons from Mobile-first markets to crack app marketing"
We have put together 5 things an app marketer has to focus on, beyond installs. Everything about app user engagement and retention. Grab 5 precious tips on app marketing. Read more "Looking beyond Installs- 5 things an app marketer just can’t miss"
Retargeting, a relatively new offering in the digital space, offers several opportunities where domain knowledge can help build a better solution for the marketer. This whitepaper establishes differences in consumer behavior in every industry and thus the importance of an industry driven retargeting strategy and solution over the one-size-fits-all approach. Read more "Industry driven Retargeting"