Media Coverage

Making Insurance Customer-Centric: The Hindu Business Line
Max Bupa Health Insurance recently partnered with Vizury Engage, a data and marketing platform, to segment users based on data-backed insights and target them with personalised engagements.
Fueling the Re-Engagement game- Financial Express
According to Vizury’s Mobile Commerce India-2015 report, a year ago, apps contributed to only 37% of the sale through mobile, while today, it has reached 80% for some of the major e-commerce players
Telecome Live – Mobile Advertising
Upstart E-Tailer Urban Ladder Prefers Smarter Segmentation To Rating Points- Ad Exchanger
CPG brands are the big TV spenders, but ecommerce and subscription startups like Gilt and Birchbox are coming on strong. Take Urban Ladder, a Bangalore, India-based online retailer specializing in home furniture and décor. While the company historically focused on digital, it has lately begun to include TV for awareness building. It declined to share specifics, […]
Fashion E-tailers Hope Networking Add-ons Will Click With Customers- Livemint
“Fashion e-tailers hope networking add-ons will click with customers” – LiveMint, 17th August 2015 Firms are striving to create social networks for fashionistas to keep them engaged on their websites, apps
User Behavior Data Underpins E-Tailer Myntra’s Move To App-Only
“User Behavior Data Underpins E-Tailer Myntra’s Move To App-Only” – Ad Exchanger, 18th May 2015 Vizury tags are integrated into Myntra’s backend to collect non-PII behavior data, including which products and categories a user has visited and when. Read article
“Will Artificial Intelligence Deliver the Goods?”
“Will Artificial Intelligence Deliver the Goods?” – Times Of India, 12th May 2015 As the ecommerce space gets saturated, investors are zeroing in on firms developing artificial intelligence solutions.
Analysis by Data Analytics: A Way To Predict Your Consumer’s Decision
“Analysis by Data Analytics: A Way To Predict Your Consumer’s Decision” – Silicon India, April 2015 With the proliferation of wearable and the impending chip boom in the Internet of Things (IoT), data sciences present a cutting edge proposition for businesses to understand competition and consumers alike.