VRM is now Vizury WebConvert

Just this morning, we shared news across our social media pages (LinkedIn, Twitter, Facebook) that our flagship website retargeting product, VRM or Visitor Relationship Management has been renamed to Vizury WebConvert.

This rebranding was a part of a larger corporate initiative within Vizury. Our long term vision of being a product firm with a multichannel suite of personalized marketing solutions is taking shape rapidly now. Our Engineering Stables have already churned two new products out of beta (more about them soon).


With a rapidly increasing product portfolio, we wanted to create a product naming mantra that would reflect the channel where the product operated as well as the stage of an online consumer’s purchase lifecycle where it acted. All Vizurians contributed ideas for the new brand name and identity over a period of one month. From these ideas the final name took shape:


WebConvert = ‘Web’ for website + ‘Convert’ for the final conversion to a customer (through retargeting).


So please welcome our new look product Vizury WebConvert along with its mnemonic – a geometrical merging of two arrows, representing the nature of retargeting.




For more details on WebConvert:

Wishing everyone a happy Friday and a great weekend!

About the author

Nishant is a marketer at Vizury Interactive, where he helps ecommerce business owners to increase revenue. Vizury helps ecommerce companies to increase sales with new channels like web push notifications.'

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