Vizury

Vizury to strengthen global business with USD 9 Million growth funding

Bengaluru, October 22, 2012: Vizury Interactive, a leading digital marketing technology company, today announced that it has raised close to USD 9 Million in its Series B round of funding. The funding was led by Nokia Growth Partners (NGP) with participation from existing investors Ojas Ventures and Inventus Capital Partners. Existing angel investors who led the seed round of funding also continue to remain invested. The funds will be used to strengthen the company’s presence across Asia, Australia and South America, step up R&D efforts and drive product innovations.

Vizury’s premium retargeting solution Visitor Relationship Management (VRM) enables eCommerce and online travel companies to harness the full value of their digital data in a structured, multi-phase manner and profit from it. VRM is already widely used by global industry leaders such as Webjet, Virgin Airlines, Expedia, Zuji, Netshoes, Viajanet, Zozo, Kokuken, Ctrip, Yintai, Jabong, Jet Airways
and MakeMyTrip.

“We see this funding as an endorsement of our approach to strategically partner with our customers and help them drive revenue using a combination of cutting edge technology and enterprise class service” said Chetan Kulkarni, co-founder and CEO of Vizury. “The capital infusion will allow us to accelerate our investments in R&D, bring new products to market and establish ourselves as clear leaders in the space. Having NGP, Inventus and Ojas in our corner will be invaluable as we make the next big leap”, he added.

Built on a powerful digital advertising platform, VRM helps analyse massive volumes of digital data, draw meaningful insights and use it to deliver highly pertinent ads on the fly. Additionally, the fully managed VRM solution allows Vizury customers the flexibility to make the best product or service recommendations that match individual consumer needs by aligning VRM campaigns with their own programs. This has a dramatic, positive impact on conversions. With VRM, Vizury has witnessed a remarkable 450% growth over the past year. Vizury’s media partners include some of the world’s largest ad exchanges, ad networks, DSPs, SSPs and technology driven marketplaces. John Gardner, NGP managing partner in the US, said, “Vizury’s industry-leading behavioural ad targeting products and intense customer focus position the company well for expansion across a number of regions. With this investment, we reinforce NGP’s commitment to investing in the growth of the global advertising technology space”. Anupam Rastogi, principal at NGP Advisors India, who has joined Vizury’s Board, said, “We are pleased with the strong product, technology and analytic capabilities that Vizury has built. We believe Vizury’s technology has the potential to optimize customer acquisition and digital marketing for a range of clients. We look forward to working with Vizury and supporting the team in its global growth”.

About Vizury

We love the internet. Next to the wheel, it is considered one of the greatest human inventions that helps bring people closer. At Vizury, we help bring brands closer to online markets and capture not just eyeballs, but also their attention and imagination. Our display personalization solutions allow brands to optimize their targeting and retargeting campaigns and spend. Established in 2008, we work with some of the best known brands in 27 countries across industries such as travel & hospitality, ecommerce, healthcare, automobile, and classifieds. With presence in Bangalore, Beijing, Dubai, Jakarta, Sao Paolo, Singapore, Sydney, and Taiwan, we are one of the most widely networked Indian startups. Say hello to us at marketing@vizury.com.

About the author

Nishant is a marketer at Vizury Interactive, where he helps ecommerce business owners to increase revenue. Vizury helps ecommerce companies to increase sales with new channels like web push notifications.

nishant.gupta@vizury.com'

Leave a Reply

Your email address will not be published. Required fields are marked *