Vizury helped leading online booking site in Japan attain 4X higher conversions on mobile
Mobile retargeting is an important marketing avenue for advertisers today, especially in markets like Japan where the number of mobile users is ticking up at neck-breaking speed. One of Japan’s leading hotel and ryokan booking website wanted to retarget a niche segment of users based on parameters such age, and frequency and recency of visits.
Vizury MobiConvert utilized privacy compliant user profiling techniques to identify users of the desired age group with recent visits to the advertiser website. Through RTB optimizations, we retargeted these users with highly pertinent ads resulting in a 4X higher conversion rates. Here’s our story.