Uninstall vs Breakup

Your app has a million installs, great. But did you know – if a user hasn’t come back to your app in the first 7 days, he probably will never come back at all? Wouldn’t it be easier if app users just stayed on forever?

If only things were that simple! Here’s the story of a typical app user, as appeared on the Mobile Marketing Watch.


It is imperative for an app marketer to execute intensive retention campaigns in the first 7 days of install. Your app marketing RoI is going to look much better if you can retain existing users and convert them to buyers rather than spending your marketing budgets on acquiring new users.

I would love to hear about your App Marketing strategy. What do you think of user engagement and rentention? Reach me at


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