Retargeting in the Automotive market: Tata Motors Case Study
Automakers were among the first to recognize the value of an online presence. The trend picked up fast and the leading automotive manufacturers lost no time in taking online engagement in their stride. An online marketing strategy has become a must-have for every automotive manufacturer to stay on top of the game. Retargeting has become an essential part of every online marketing strategy in the present day and the auto industry is no different.
Tata Motors is India’s leading auto manufacturer. It owns some of the leading brands in the passenger car segment. Vizury has been a proud partner in their online marketing efforts for passenger cars. It helped Tata Motors attain a CTR that is three times the world average for display ads. The infographic depicts the Tata Motors and Vizury association which has generated great results.