Vizury

Koovs.com sees surge in EOSS conversions with Rich Media Push Notifications [Case Study]

You’ve heard these before.

  • 98% of online shoppers drop-off without buying in thier first visit.
  • 8 out of 10 apps are uninstalled within the first 7 days.
  • Just 1/4th apps are used more than once by a user.

An app marketer’s challenge does not end with driving downloads. Engaging and retaining users on the app are equally part of the plan. In fact, in most cases, App marketers are expected to participate in growth targets for the brand. With so much resting on your shoulders, it’s important that you choose the right App Marketing Platform to execute niche growth strategies and start connecting with your users effectively.

Here’s how KOOVS.COM used Rich Media Push Notifications to grow app user engagement and conversions during EOSS this year.

1. About the brand’s challenge: KOOVS.COM is an online fashion brand that caters to all wardrobe needs in India. KOOVS.COM offers exceptional fashion at pocket-friendly prices, delivered to its customer’s doorstep. When the mobile-first wave hit India’s E-Commerce, KOOVS.COM was quick to realise the need to execute a strong app user engagement strategy that focussed not just on bottom-of-the-funnel users but across the sales cycle.

2. Exploring Rich Media Push Notifications: E-Commerce brands can send personalized Push messages and recommend relevant products along with the product image, price. Such notifications are

  • Clickable
  • Scrollable
  • Deep-liked with In-app product views

KOOVS.COM used Engage Commerce to execute a personalized app user engagement strategy via Rich Media Push Notifications.

3. Results: Contributed 11% increase in overall In-app sales with an exceptional ROI.

Koovs_Rich_media_Push_Vizury.png Koovs_Vizury_Rich_Media_Push.png

Rich Media Push Notifications sent to KOOVS.COM app users

Boosting user engagement at every stage of the purchase cycle our platform helped KOOVS.COM generate significant sales and ROI.

 

Cheers KOOVS.COM and we look forward to working together to Engage, Convert and Grow your App users.

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About the author

Nishant is a marketer at Vizury Interactive, where he helps ecommerce business owners to increase revenue. Vizury helps ecommerce companies to increase sales with new channels like web push notifications.

nishant.gupta@vizury.com'

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