6 Unique Ecommerce Triggers For Push Notification On Web & App
It is a known fact that the ecommerce industry is going through an exponential growth since the last decade. However, as the number of ecommerce websites rises, the competition to get the users’ attention becomes stiffer too.
Thus, it becomes crucial that you engage the users coming to your website. Not only that, you must look to convert them to make more sales and generate better revenues. However, engaging and converting users is not an easy task. Several factors impact the user engagement level, which in turn, affects the conversion rates.
Here, push notifications on web for ecommerce have been quite a help. You can personalize them with products, images, price, and recommendations with relevance to the users. Since push notifications on web are sent to only those who have opted-in to receive messages, the engagement rate is found to be quite higher than other marketing communication channels.
Among the types of push notifications, trigger push notifications are gaining more popularity with marketers. Trigger push notifications on web for ecommerce are interactive push messages sent to the users based on certain actions or events. The best part is, a triggered notification can increase user engagement by as much as 2770%.
Marketing platforms like Vizury allows you to create trigger push notification campaigns, which improves the engagement rates by quite a few notches.
Ecommerce Push notifications on web triggers
To make things easier for you and help you understand the kinds of triggered push notification you can send for your ecommerce business, we bring you six use cases of trigger push campaigns from Vizury. These use cases also tell you about how to implement them and improve your conversion rates.
i. Re-Engage Lapsed Users
Trigger push notification on web can help you to re-engage your lapsed users by creating engagement with your consumers at each stage of the marketing funnel. You can reach out to users who have bought from you earlier but never visited your website or app after that.
To re-engage the inactive users, you need to understand the reason that could have brought them to your website or app for the first time. It will help you to understand the user’s intention, which converted them in the previous occasion. Once you understand this, you can create trigger push notification with products to re-engage them and interact with you.
For re-engagement trigger notifications, you must make your message compelling. Moreover, the notification should contain some offer, which is lucrative to them. Once you can create such a message, you can expect them to re-engage with your business.
ii. Cart Abandonment Alert
One of the biggest in the ecommerce industry is cart abandonment. You would be surprised to know that 70% of the users abandon their ecommerce shopping cart on an average. Moreover, studies have found that even cart abandonment of 65% leaves a gap of almost 98% on the conversion rate making an average loss of $2-4 trillion for the marketers.
The figures are scary, right? However, if you send a trigger notification, reminding the users of the product in their shopping cart, you can expect them to convert faster. Trigger push notification on web on cart abandonment helps you to shorten purchase journey by recommending last seen product to cart drop-offs.
Sending a cart abandonment trigger push notification on web is simple. You can send it out with the product details including the product image, personalized message, and link to the check-out page. You can also include a limited time offer to make the message more convincing. As the notification helps you to promote your product again, it increases the conversion rate substantially.
iii. Time-sensitive discounts
There are occasions when a user installs your app or visit your website but eventually stops interacting with them. Time-sensitive trigger push notification on web allows you to send instant notifications about time-based offers to users who are not accessing your website or app recently.
Since the discounts are available for a limited time, a notification creates an urgency for the users. Moreover, it urges users to complete a purchase, particularly if they are interested in certain products.
The following image shows such an example. You can see how the time-bound offer is displayed on the push notification on web. Being a personalized and targeted message, the chances of converting your users becomes more.
iv. Price drop alert
A price drop is probably one of the most common triggers that ecommerce websites use to send notifications. However, sending too many price drop alerts, without any relevance to the users, could backfire on marketers.
Still, a price drop is one of the most powerful triggers for making conversions. Therefore, linking it to an action-based, or an event-based trigger is most imperative to convince users to make a purchase.
Hence, Vizury allows you to send price-drop trigger push notification on web only to those users with products that they are interested in. Therefore, you can make the notification more compelling and intrigue the users to act on it.
Moreover, you can send alerts to users who have visited or carted products but haven’t bought the items. You can also include the product labels for push notification on web to convince the users of the credibility of the product and convincing them to make the purchase.
v. New user acquisition
Brand awareness and brand recognition play an important role as a conversion technique. The new user acquisition trigger push notification help you to welcome your users on board when they sign-up to your business.
You can use this feature to reiterate your brand image on your users. Moreover, you can also impress your users with a few bonuses so that they can easily remember you. You can send first buy discounts on frequently bought categories or products and prompt the first sale from your users.
For example, you can offer a cashback or an extra 10% off on buying the preferred product to increase user engagement. Have a look at the following image showing such a welcome notification.
Welcoming your users with a gift voucher/offers is one of the easiest methods to generate conversions. It helps you to create engagement with your consumers and generate a positive brand image.
vi. Restock Alert
Sometimes users add products to their shopping cart or wishlist and forget about them. Later, the users may return to buy them. However, they might find that the product they have selected is not in stock at that moment. Also, sometimes the product stock may end before the user purchase due to high demand.
Instead of losing them forever, you can target these users to return and complete the purchase with restocking alerts. Restock alert push notifications on web allows you to announce the re-availability of certain products in the stock.
Therefore, the users still interested in buying them can come back and complete the purchase. These offers are displayed only to people who have previously shown interest in them. Thus, nudging them to buy it when the stock is refilled becomes easier.
The ecommerce industry has provided users with one irreplaceable thing – convenience. However, the sheer number of ecommerce websites have also made it easier for them to switch between multiple websites.
Unless you can target and engage your users with proper marketing communications, you might soon start losing them. Trigger push notification on web for ecommerce help you to improve your users engagement and convert them better than anything else.
Also, as the above use cases show, you can create a positive brand image, increase trust, and generate more revenue with trigger push notifications.
Let us know about the impact of trigger push notification on web on your campaigns. To explore the capabilities of Vizury trigger push notifications, drop a mail to email@example.com.
A former metallurgical engineer, Sandip switched to be a digital marketer and writer. In Vizury, he shares his experience on retargeting and push notifications, to help entrepreneurs and marketers to improve their marketing ROI. He likes to spend his leisure reading books, watching movies, and making music. Get in touch with him on Twitter or LinkedIn.