Why Should Organisations Care about Mobile Marketing- NASSCOM Martech Confluence 2015 [Video]

NASSCOM Martech Confluence 2015, held recently in Mumbai, saw great minds gather and discuss the merging gap between Marketing and Technology. An interesting discussion around “Why should organisations care about Mobile Marketing” had Kartik Jain, CMO, HDFC Bank and Arijit Sarker, Director – India Operations, Google and our Chetan Kulkarni, CEO Vizury as the panelists, moderated by Hari Thalapalli, CEO, CallHealth.

A person looks at his mobile phone at least 200 times a day and there are roughly 2 billion people are smartphone engaged globally! With such startling numbers, the panel took a fiery start and got the audience to sit up and understand why mobile marketing is so important for their brand.

Arijit, began by bursting some myths and spoke about how mobile is beyond E commerce and social. Karthik confirmed the rapid shift with customers quickly adapting to mobile transactions. Chetan looked at the marketers’ perspective about how a marketers dream is fulfilled with “the always ON” medium and continued to talk about mass personalisation with an interesting example from the airline industry.
Here’s the entire video .

About the author

Nishant is a marketer at Vizury Interactive, where he helps ecommerce business owners to increase revenue. Vizury helps ecommerce companies to increase sales with new channels like web push notifications.'

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