Mobile App’s Survival Funnel: How to stop uninstalls

If you are not among the top 0.5% of the Apps which have defied the “Law of Attrition”, then you must be grappling with high uninstalls & low engagement. Most consumer Apps would lose 75% through uninstalls within 30 days and the funnel below gives you an overview of how & why you lose users.

Put all your energies on the 4 critical points depicted below to alter your Install/Active ratio & Be a Winner:

Hope you find this useful when drafting your Customer’s Lifecycle Management plan. All the Best

Originally posted on Medium by Deepak Abbott, Editor at Growthbug. You can get in touch with him on twitter @deepakabbot or mail him at

About the author

Nishant is a marketer at Vizury Interactive, where he helps ecommerce business owners to increase revenue. Vizury helps ecommerce companies to increase sales with new channels like web push notifications.'

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