Maximizing digital conversions with website personalization
In an increasingly interconnected world, consumers are slowly but surely moving to a completely digital landscape for their transactions. This transition has a significant impact on the Banking, Insurance and Financial services domain considering the fact the users access services at more than one digital touch point. Users have grown to expect a consistent and personalized experience across all these touch points.
Thus it is imperative for a marketer to,
- personalize the experience of new users as well as existing customers, and
- make the most of a brand’s owned channels (website, mobile site, email, push, in-app messages) before venturing into paid avenues (display, social).
In this guide, we will talk about website personalization and how getting it right can help marketers in the BFSI domain generate incremental revenue.
Click to download the complete guide.