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How to improve your App’s retention

User retention is always at the center of discussion among growth marketers, product & business managers. While acquiring a user is tough, retaining them is a real test of your team’s collective abilities.

Refer this tweet which highlights how most apps lose 80% users within first 3 days. https://twitter.com/andrewchen/status/608384212408913920

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Here is a basic communication plan one must follow to manage the attrition, before the probability of permanent churn becomes higher.

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Don’t forget to capture the email ID from Get.Accounts (Android only).

Originally posted on Medium by Deepak Abbott, Editor at Growthbug. You can get in touch with him on twitter @deepakabbot or mail him at dabbot@gmail.com

About the author

Nishant is a marketer at Vizury Interactive, where he helps ecommerce business owners to increase revenue. Vizury helps ecommerce companies to increase sales with new channels like web push notifications.

nishant.gupta@vizury.com'

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