How to improve your App’s retention

User retention is always at the center of discussion among growth marketers, product & business managers. While acquiring a user is tough, retaining them is a real test of your team’s collective abilities.

Refer this tweet which highlights how most apps lose 80% users within first 3 days.


Here is a basic communication plan one must follow to manage the attrition, before the probability of permanent churn becomes higher.


Don’t forget to capture the email ID from Get.Accounts (Android only).

Originally posted on Medium by Deepak Abbott, Editor at Growthbug. You can get in touch with him on twitter @deepakabbot or mail him at

About the author

Nishant is a marketer at Vizury Interactive, where he helps ecommerce business owners to increase revenue. Vizury helps ecommerce companies to increase sales with new channels like web push notifications.'

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