How to improve your App’s retention
User retention is always at the center of discussion among growth marketers, product & business managers. While acquiring a user is tough, retaining them is a real test of your team’s collective abilities.
Refer this tweet which highlights how most apps lose 80% users within first 3 days. https://twitter.com/andrewchen/status/608384212408913920
Here is a basic communication plan one must follow to manage the attrition, before the probability of permanent churn becomes higher.
Don’t forget to capture the email ID from Get.Accounts (Android only).