Highlights of El Buen Fin 2014
The Good Weekend of Mexico, “El Buen Fin” this year turned out to be “The Wonderful weekend”. Starting as early as 14th of November, E tailers were busy luring potential buyers for upto 5 days with exceptional discounts and offers.
All credits to the theme based banner ads, there has been an increase in average CTR by 4x.
While the netizens clicked, they also splurged close to $900 million USD on online purchases. Exceeding all industry predictions, the Mexican market witnessed a 45% overall increase in e commerce sales in these three days alone.
The BuenFin weekend rush seems to be settling and the “Hold-over effect” takes charge. So, what plans for the Holiday season sale?