Highlights of El Buen Fin 2014

The Good Weekend of Mexico, “El Buen Fin” this year turned out to be “The Wonderful weekend”. Starting as early as 14th of November, E tailers were busy luring potential buyers for upto 5 days with exceptional discounts and offers.

All credits to the theme based banner ads, there has been an increase in average CTR by 4x.


Flash Pop-out Banner Ad


Multi-product HTML5 Banner Ad

While the netizens clicked, they also splurged close to $900 million USD on online purchases. Exceeding all industry predictions, the Mexican market witnessed a 45% overall increase in e commerce sales in these three days alone.

El Buen Fin 2014 CTR
The BuenFin weekend rush seems to be settling and the “Hold-over effect” takes charge. So, what plans for the Holiday season sale?

About the author

Nishant is a marketer at Vizury Interactive, where he helps ecommerce business owners to increase revenue. Vizury helps ecommerce companies to increase sales with new channels like web push notifications.'

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