Vizury

Vizury Central: Your gateway to in-depth Campaign Data

On the eve of our fifth anniversary, we released Vizury Central – A unified interface for our clients and media partners to manage their campaigns and relationship with Vizury.

We have made considerable progress in adding new features on the lines of superior analytics, real time campaign management and personalization.

Superior Analytics:

Our drill down dashboard now provides single-click filtering and drilldown into multiple dimensions of data.

vizury central_superior analytics

Questions like:

  • What was the Ad spent on Facebook Exchange for the month of April?
  • What is the trend of CTR for non-Facebook inventory for our apparel products?
  • Which days in the week are more profitable than the others? Etc can be easily understood through our drilldown dashboard. A key aspect of this screen is that, there is no “Submit” button anywhere!

Central also provides an insightful view into a client’s website conversion as well. Our Conversions Report provides Website Conversions, View Through conversions and Vizury attributed conversions all in the same graph. Data export on all order ids is just a single click away!

vizury central_analyze conversions

Real Time Campaign Management:

Clients can now manage their campaigns in real time by setting category wise CPC prices. This feature allows the user to set differential pricing for clicks across 20 categories. This will be a powerful tool to our clients to manage spends across different categories.

vizury central_category based pricing

Language Localization:

Keeping in view the geographical spread of our clients and media partners, Vizury central is now available in 6 languages: English, Chinese (Traditional), Chinese (Simplified), Japanese, Spanish and Portuguese.

We plan to further enhance the user experience of Vizury Central by introducing more indepth analytics around our client’s data and campaign management options. Stay tuned!

Please visit https://central.vizury.com to login to Central.

About the author

Nishant is a marketer at Vizury Interactive, where he helps ecommerce business owners to increase revenue. Vizury helps ecommerce companies to increase sales with new channels like web push notifications.

nishant.gupta@vizury.com'

Leave a Reply

Your email address will not be published. Required fields are marked *