Customer retention and engagement for Namshi App Users – [Case Study]
App Marketing is evolving so fast that marketers must constantly look beyond the usual. Driving installs is not enough anymore; it is important to focus on engaging and retaining your hard-earned App users as well. Namshi, the leading online fashion destination in the Middle East has been successfully bringing back drop-offs and inactive users into the purchase cycle.
Young, fun and original, Namshi offers a totally unique online retail experience for the Middle East. Created in 2011, Namshi has grown into a brand that champions digital innovation with a fiercely independent spirit, inspiring its fashion-loving customers to experiment with their style.
Having successfully driven 5M App installs, Namshi wanted to try re-engaging inactive users and drive them back to the app. They also wanted to lead active users towards conversions through Vizury’s App Retargeting Solutions Platform.
Vizury is the biggest app retargeting partner for Namshi in terms of conversions.
A combination of Facebook, Video, Display and Native inventory helped maximize reach.
Cross channel Sync: Messaging across channels was unified to provide an orchestrated brand experience for Namshi’s customers.
Here’s the full story, download your copy to find out how our App Retargeting and Re-engagement Platform helped Namshi achieve thier multi-faceted marketing goals.