Vizury

Customer retention and engagement for Namshi App Users – [Case Study]

App Marketing is evolving so fast that marketers must constantly look beyond the usual. Driving installs is not enough anymore; it is important to focus on engaging and retaining your hard-earned App users as well. Namshi, the leading online fashion destination in the Middle East has been successfully bringing back drop-offs and inactive users into the purchase cycle.

Young, fun and original, Namshi offers a totally unique online retail experience for the Middle East. Created in 2011, Namshi has grown into a brand that champions digital innovation with a fiercely independent spirit, inspiring its fashion-loving customers to experiment with their style.

THE OBJECTIVE

Having successfully driven 5M App installs, Namshi wanted to try re-engaging inactive users and drive them back to the app. They also wanted to lead active users towards conversions through Vizury’s App Retargeting Solutions Platform.

THE RESULT

Conversions:

Vizury is the biggest app retargeting partner for Namshi in terms of conversions.

Maximum Reach:

A combination of Facebook, Video, Display and Native inventory helped maximize reach.
Cross channel Sync: Messaging across channels was unified to provide an orchestrated brand experience for Namshi’s customers.

THE TESTIMONIAL

Namshi-Quote-Vizury.jpg

Here’s the full story, download your copy to find out how our App Retargeting and Re-engagement Platform helped Namshi achieve thier multi-faceted marketing goals.

About the author

Nishant is a marketer at Vizury Interactive, where he helps ecommerce business owners to increase revenue. Vizury helps ecommerce companies to increase sales with new channels like web push notifications.

nishant.gupta@vizury.com'

Leave a Reply

Your email address will not be published. Required fields are marked *