They visit your E-Commerce website and look at products, sometimes they even add a few to the cart and when you thought they were this close to buying something – well, they drop off.
The first few times this happened it must have been really disheartening. But when 98% of your website visitors do this – you wonder why? And then you start thinking if there’s some way you could reach these users and try to bring them back to complete their purchases.
E-Commerce Marketers today are equipped with multiple tools that help them re-engage thier website users – emails, display ads, Facebook ads. And each of these channels have thier own set of advantages and perform within their prescribed boundaries. For example, Kate must look up promotional emails in her Gmail Inbox to read your message – how often does that happen? Or she will have to browse another website/ log-in to Facebook before you can show her some meaningful ads. Again Facebook and Display are paid channels – maybe your marketing budgets just shrunk last month. What happens then?
If only there was a channel that did not need the user to log-in anywhere. What if this channel was free? If only this channel could reach users like emails do, while personalizing your conversations like display ads.
Introducing Browser Push Notifications for E-Commerce. These are notifications sent directly from your website to the user’s browser and can be delivered even if the user is not accessing your website. To make these notifications more interesting, you could personalize them and show relevant product recommendations to every user. Not to forget, you could include product images, description and price for better recall. This is how a Browser Push Notification looks on desktop and mobile – yes they work with mobile website too.
We could think of multiple ways to use them and achieve your marketing goals across the purchase cycle. For example, you could recommend frequently bought categories to new users and help them with product discovery. Or you could retarget product/cart drop-offs. With loyalty discounts you could bring back an old customer who’s been inactive lately. With Browser Push Notifications added to your tool-kit, you can Engage, Convert and Grow your website users and eventually sales.
Here’s an interesting article about Browser Push Notifications that just got posted on Mad Marketer by Shiju Mathew, VP of Mobile Products here at Vizury . Shiju, tells us why Browser Push Notifications could be an important marketing channel and how to get it rightfor E-Commerce website. he’s also given some best practice advice in this article. Also, here’s a handy e-book about using Browser Push Notifications to grow E-Commerce holiday sales.
Still curious? Drop me a line at firstname.lastname@example.org and let’s talk.