App to App Retargeting: Focus to drive more sales
Through the last year, advertisers in mobile-led countries like China and India have made heavy investments in building and marketing Apps. Slowly however, marketers are starting to look beyond installs at engaging users to improve the return on investment from their apps effectively.
Yintai.com, a leading online boutique operating in China, has an unremitting volume of app downloads. Yintai was quick to realize the need to foster user engagement across smart phones and tablets to retain app users in the purchase cycle.
“China is one of the world’s largest m-commerce markets today and our mobile users often transact using apps. In China, if you don’t engage your mobile app users, you are missing out on a great opportunity to convert them. Vizury’s In-App Retargeting has worked phenomenally well for us. Vizury extends a unique solution that is not only easy to implement but also helps us reach users on whichever apps they access with precise messaging for every user.” said Hao Wu, Managing Director of Yintai’s mobile business.
Gourav Chindlur, Vizury’s co-founder added, “Targeting users on mobile is challenging given the fragmented eco-system across operating systems Android & iOS and channels like Apps & Mobile Web. Vizury’s MobiConvert offers a comprehensive suite that helps advertisers target users across the entire eco-system. Our In-App Retargeting solution for Yintai targeted their high-purchase propensity users on leading Mobile Apps in China. This resulted in a 1700% improvement in their App RoI, a 2X improvement in App conversions and 55% reduction in cost per sale.”
Vizury helps marketers secure customers-for-life through personalized marketing solutions. Established in 2008, Vizury has offices in Bangalore (HQ), Beijing, Sydney, Sao Paulo, Singapore, Taiwan, Dubai, Seoul and Tokyo. We work with over 500 clients across industries such as travel & hospitality, ecommerce, healthcare, automobile, financial services and classifieds.
Vizury was recognized as the sixth fastest growing company in the Deloitte APAC Fast500 2013 and is among the first in Asia to be an FBX qualified partner and a Twitter Retargeting Platform Partner.
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Nishant Kadian takes care of content marketing for mFaaS. He is passionate about sharing his learning on the ad technologies, mobile ad fraud preventions, and more. Drop him a ‘Hello’ on LinkedIn or Twitter to start a conversation with him.