And The Winner of VizHack 2015 is…
Lines of code, take away pizzas, exhilarating gaming night, huge prize money and great ideas that turned to reality- would best summarize VizHack 2015.
Last weekend, we saw some ingenious minds at work trying to crack the code at our HQ in Bangalore. We had some brilliant ideas flowing in from hackers across the country. Our team had the tough task of shortlisting the final few teams that would join us for the hack. The shortlisted teams came in for a 24 hour hackathon and showcased their work the next day.
The finalists were evaluated rigorously and team “Anonymous” bagged the grand prize. We’re sure their idea is not going to let them be so anymore 😉
Team Anonymous built a product that would enable targeting ads based on the contents of videos and images a user is interested in rather than on psychographics, demographics, behavioral traits etc. It analyses viewing patterns, audio and object content of the video. When the whole of marketing world is starting to revolve around personalisation, this sure is a much needed product!