A User’s guide to Content Marketing

No brand, emerging or successful, can afford to consider content marketing a mere afterthought any more. In the digital age where numerous brands are available for the consumer to take his pick from, a well-planned and well-organized content marketing strategy can give you a considerable headstart in the race to earn the attention, and subsequently the business, of the customer
This is precisely the point Dhruva, head of global marketing here at Vizury, chose to start with when he was asked to pen a piece for Retail TouchPoints, a site showcasing the latest news and trends in the retail sector around the world. He goes on to elaborate on how companies can implement an effective content marketing strategy of their own by focussing on three key steps. Read the full article here.

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