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5 Tips To Maximize Online Insurance Sales This Peak Season

Peak season is here. And this year it’s going to be different.

Why so?

If you look closely, 2 unique trends emerge in the Indian insurance industry. One of them is a historical phenomenon which all of us are aware of,

1. PEAK SEASON SALES

60 – 70% of new insurance policies are bought between December and March every year. No prizes for guessing why. The Taxman plus the Indian last minute mentality together cause this spike in sales every year during these 3-4 months. People scramble to buy their policies to save on tax.

The second trend though is pertinent to the last one year and mind you, is here to stay:

2. DIGITAL EXPLOSION 

There has been a 200% increase in users browsing for insurance products online in the last one year. ‘Digital’ has transformed the Indian BFSI space and the Insurance industry has had a significant impact. Consumers access information, buy financial products and services online more than ever before.

One thing is clear – if you are an insurance provider, your website is going to see a tremendous increase in traffic come December ’16 – March ’17.

Are you prepared for this digital explosion? How can you make the most of these two trends to maximize online insurance sales this peak season.

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INFOGRAPHIC: 5 Tips To Maximize Online Insurance Sales This Peak Season

Download this infographic for starters. It talks about 5 hot tips that will help you fine tune your digital strategy to grow online conversions.

How do you personalize website experience? How do you effectively engage with users outside your website? What are the new marketing channels? Its all in there.

MISSED THE WEBINAR?

Vizury also conducted a webinar last week on this theme with the Head of Online Marketing at Coverfox, Siddesh Kerkar as guest speaker. Subra Krishnan, SVP Products at Vizury hosted the session.

Siddesh spoke about how Vizury helped Coverfox bring down their Cost of Acquisition by 75% with user level quote based personalization.

You can watch the recording of the webinar by clicking here:

Write back to us at marketing@vizury.com with any questions or thoughts you might have.

Happy selling!

About the author

dharshan.chandran@vizury.com'

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