Airlines is the one industry where managing demand and supply has ever been the biggest pain point. The difference in demand between a weekday and weekend is starker than any other business. Airline companies have traditionally tried to close this gap by doing one thing – pricing. They offer flat discounts on ticket prices during weekdays to try and generate more demand. Weekends take care of themselves.
Subra Krishnan, SVP Products at Vizury, explains in this article, why this approach of airlines is not ‘user centric’. He goes on to explain 3 simple steps through which airlines can close this demand-supply gap from a personalized marketing stand point.