We are witnessing a revolutionary change in the way consumers purchase goods and services. A scenario which would’ve been unimaginable 5 years back – but these days consumers in the APAC region are increasingly transacting online and on their mobiles – anything from a cellphone to a t-shirt to booking a cab/flight to holidays. It’s imperative that insurance marketers leverage this opportunity to simplify the decision making process and incentivize the user to purchase insurance online.
Taking the insurance example – the online contribution to the revenue of insurance companies is significantly minimal compared to other industries. Looking at it the half-glass-full way, there’s immense potential to scale up the digital business to the tune of 10X+.
The key question though is – How do you go about achieving it? Here is a checklist of 16 steps which will help you assess your current marketing strategy.
These 16 steps are divided into 2 parts and we will discuss the first part in this guide – ‘New Customer Acquisition’