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Migrating to a new Web Push Notification Platform

Migrating your Web Push notification from one vendor to another might seem cumbersome, but you will be surprised to know how easy it is on Vizury’s platform.

Let us see how websites operating on HTTPS protocol can migrate their subscribers from one web push notification platform to the other without losing users in the process. We have also tried to answer some of the most frequently asked questions.

With respect to migration, who should own the Domain and the Subscriber?

Domain Ownership: With respect to web-push-notification migration, the domain ownership should always lie with the client, that is you. This is advisable as every subscription is bound to the domain the user is subscribed to.

Subscriber Ownership: The subscriber ownership lies with us. That is, the GCM project is owned by Vizury.

 

Migration checklist:

Subscription Domain GCM details Migration Possible?
https://mywebsite.com Own Yes
https://mywebsite.com Vendor’s Yes
https://mywebsite.serviceprovider.com Own No
https://mywebsite.serviceprovider.com Vendor’s No

 

So how does it work?

As a user visits a website, he is prompted to subscribe to push notifications. When he clicks on the “Allow” button, a service worker is registered for the domain.  It manages communication using push notifications for the subscribed users.

A service worker is a script that runs in the background and is responsible for owning and controlling the web pages of the domain where it’s installed. Service workers are deployed on the top level root of your website, on the same location as “Manifest.json”. So when a subscriber is due to get a new notification, the service worker takes over. They display the notification to the subscriber and redirects the user to a landing page.

The identification name given to Service Worker differs from vendor to vendor. The nomenclature for Service Worker at Vizury is “vizurySDKWorker.js”.

Migrating Users

Do the NEW Users need to be migrated?

There is no need to migrate new users. Whenever a new visitor comes to your website, they will be prompted as usual.

Will the OLD SUBSCRIBERS be prompted again for subscription?

The old subscribers will not be prompted again for a subscription. In the background, the service worker who is registered on the user’s browser will receive an update and will process accordingly. What this means is that you will be able to send notifications using Vizury, the new service provider.

Existence of more than one vendor

Can I use both, old as well as new vendor to send notifications?

You could do this but it isn’t good practice since sending notifications from the older vendor might bring back migrated users. Ensure you always send notifications from the new platform.

Will subscribers get two notifications? In-case there are two vendors sending notifications?

No, subscribers won’t receive the same notification twice since the domain they are registered to is the same.

How long will it take to migrate all subscribers?

There is no fixed duration. This depends completely on repeat visits. The higher the frequency of repeat visits, the faster the migration of users.

 

2×2 Marketing Intelligence Matrix

 

 

Artificial Intelligence (AI) is currently used in many forms of marketing. We are still in the early stages, but the opportunities are humongous.

If we list-down all the marketing activities and divide them into subgroups, we typically have two types of activities

 

1- Channel : All the activities with respect to marketing like channel activation, caps etc

2- Non Channel : All the activities before and after marketing, which includes segmentation

 

Each of these activities can be completely automated using AI or require human involvement.

Image below shows a futuristic “2×2 Marketing Intelligence Matrix” when marketers start using AI for various marketing activities

 

 

1. Improve User Experience

Though the end goal of the marketer is to increase lead or sales, the primary goal is to provide good customer experience.  In a multi-channel marketing world, customers are exposed to different marketing messages across different channels. Marketers are now in a position to leverage the power of AI for better customer experience. This means AI can be used to decide best channel for each user, right order of channel, type of messages to be shown etc.

2. Optimize Campaign Setup

Imagine a situation when a marketer is recommended whom to target on a daily basis or even real time. The core of all this recommendation is AI. This means AI helps marketers predict right marketing segments. Marketers can then quickly launch more and more campaigns.

3. Increase Reach

The goal of the marketer is to increase conversions, which means that marketer should be able to reach more and more customers. This can only be achieved either by adding more marketing channels to existing stack or increase publisher partnership for display-like channels.

4. Normalize Data

(1), (2) and (3) are only possible if right data is available for both automated and manual analysis. Marketers have to collect right data, clean it, dedup it and make it available to all the downstream components. AI can help marketers automate some of these activities. But, initially, this includes lots of adhoc activities which can only be done by humans.

Please share your thoughts and also a design of your Marketing Intelligence Matrix.

 

Deserted Carts : Inevitable or quite easily revocable?

Let’s get this straight : No one strolls up to the checkout counter after a solid hour of shopping only to change their mind on a whim and dump their goods. This extends to the digital sphere as well, where cart abandonment is the term given to the virtual equivalent of the last second flip flop activity we were just talking about.

Now, cart abandonment is a terrible hurdle for online retailers to cross. In fact, it was barely in 2014 that the business insider estimated the sum of merchandise that made the shopping cart but not the payment gateway at just about $4 trillion, and the number can only have increased in the last few years.

However, this is where we need to go back to the previous point and look at just how this seemingly simple problem has been allowed to escalate this much. The customer has practically spent a considerable amount of time browsing through your site, picking out stuff she wants and adding it to her cart, only to make a glorious U turn at the last second.

Sure, there may be people who take last ditch impulsive decisions or suddenly realize their wallets are a bit on the short side, but these figures are negligible. If you’re letting potential customers slip through at the very end, it’s for a far more fundamental reason : Your checkout process is putting them off and driving them away.

Of course, you’re always going to wind up with a few disgruntled customers who ditch their shopping midway, even if your checkout process is so smooth and quick it’s over before you can say ‘cart‘. That’s just the law of the world, and the only way to woo these people back is to send well crafted push notifications like those shown below, but that’s a story for another day.

The majority of cart drop offs, though, can be traced back to basic errors that are easily sorted out. In fact, here’s a list of common cart abandonment reasons Baymard put together back in 2016.

Let us now attempt to delve into the general customer psyche, explore common hurdles they face and try to come up with simple fixes that can help you convert casual window shoppers into full blown customers.

1. General Annoyance – This is perhaps the most persistent, but least talked about, reason for potential customers ditching their transactions midway. Although there might be other, more specific reasons (which we’ve explored below), an abstract sense of frustration while waiting to buy a product online is the digital equivalent of standing at the checkout when the person behind the counter starts reeling off pointless information about redundant offers and discounts. Addressing this intangible source of irritation is where marketers and website designers earn their dough, and here are a few simple remedies

  • Short checkout process – Make a judgement call as to a reasonable length to the checkout process, bothering the customers for details only when absolutely necessary. Too little might make your site seem non authentic and make your customers wary, while too much will definitely annoy them midway through the process.
  • Status clarity – If you must indeed have several columns to fill making checking out a lengthy process, clearly and explicitly showcase the number of steps left to reach the end goal i.e the final payment, in order to let the customer stay on top of the whole process. Subtly including pop ups of the actual product might also help remind the customer the reason she’s here in the first place and persuade her to complete the transaction.
  • Store replication – Good stores are ones that read customer psychology inside out and prepare well in advance. Having shopping carts handy in each aisle is a key trait in encouraging compulsive shoppers who tend to purchase products on impulse. If these shoppers have to walk all the way back to a particular area of the shop to fetch carts, that gives them time to think about their potential purchase, increasing the chances of them not following through. Similarly, your online store has to emphasise on quick, smooth navigation between cart and product page, encouraging instinctive shopping and reducing the burden on customers who want to shop for multiple products.

2. Security concerns
If you start paying close attention to the intricacies of cart abandonment, you’ll notice that a huge chunk of the stalling happens at the payment phase. If you’re at the receiving end of this quite frequently, the implication is that your security standards are questionable at best.

While this can obviously be rectified by boosting compliances, security checks and general safety protocols, the impression that a customer imprints into his mind is irrevocable on a deeper level. When it comes to security concerns, especially with respect to their money, customers you once lose due to a lack of trust and belief are really hard to win back.

This tentatively extends to poor security as well as service when it comes to the actual payment itself. A delayed response from the third party service provider while swiping a credit card, for example, might result in the customer giving up and halting the transaction through no particular fault of your own. Staying on top of all third party communication happening through your site will alert you to these types of potential pitfalls fairly quickly.

3. Payment variety

Alright, this is something that is easily solved and shouldn’t be this huge a hassle in the first place, yet it somehow is. In an age of countless payment options ranging from the convenient to the obscure, where people tend to have very specific preferences as to how they want to pay for their purchases, most eCommerce sites seem to believe, for some reason, that offering just one or two payment options is perfectly fine.

What they fail to realize is that people are generally extremely obstinate when it comes to exploring a payment gateway different to the one they’re used to, and sometimes tend to even view it as a strong identity trait. Long story short, there’s very little chance you’re going to convince a potential customer to use your suggested payment option to complete her purchase rather than the one she already has in mind. Taking time to research the popular payment modes that are currently doing the rounds and then incorporating them into your site is the only way you can deter your shoppers from opting out of their purchases at the last minute.

So there you go. Taking these tips on board is sure to boost your cart abandonment strategy, and turn deserted shopping carts into dough for your store.

Boost Your Growth Through Web Push Notifications with Our New Ebook

The age of display advertising and one to one marketing is over because Digital Marketing has taken over the world and along with it came a methodology of disruption and customer engagement.

 

Advertisements and promotional campaigns are no longer “one-size-fits-all”.

 

Customer engagement is a two way road. The more you take interest in your customers, the more pleasurable their shopping experience gets on your website. After a user shows interest in your brand/product, it is up to you to convert that user into a customer.

 

Conventional marketing tools like email marketing and SMS are gradually losing out to platforms which have the ability to share timely product updates and personalize and hyper personalize marketing messages. Platforms like web push notifications are revolutionizing marketing campaigns by offering immense prospects for user interaction.

 

Marketing methodologies do take a long time to sink in and the same is true in this case as well. Currently, marketers in the ecommerce industry have very less knowledge about this channel and that’s exactly what gives them the right time and opportunity to invest in it.

 

Now push messages are the next new thing in digital marketing and use two different channels for targeting users – app push and web push.

 

App push, as the name suggests, means push notifications sent to the user through the ecommerce website’s app.

 

So, certainly the user has to install the app for receiving the message. Otherwise the whole campaign just falls flat on its face.

 

Like the last piece of a puzzle, web push notifications fit just right in this picture.

 

For receiving web push messages, users don’t have a limitation of installing the app and browsing on just mobile and tablet.

 

Web push messages can be sent to the user on all platforms; be it the mobile, the tablet or the desktop and go amazingly low on the cost factor, because there is no cost of app development attached to it.

 

Vizury has created an Ebook – ‘Web push-What, Why, Which, Where, When and How’ which gives you complete insight into the world of digital marketing through web push notifications.

 

Topic by topic, this e-book gives you complete knowledge about what web push notifications are, why they are necessary, Ecommerce use cases that every marketer should look at before launching the digital marketing campaign, how to implement web push notifications, comparison of web push with other marketing channels and how to see results within three months.

 

Packed with stats and use cases in each section, this e-book will give every marketer a wholesome view of how web push messages can be used to skyrocket ecommerce conversions. As the legendary David Ogilvy had once said, if it doesn’t sell, it isn’t creative, this e-book will show you how you can you sell your product way more than others through web push notifications.

Download this Ebook

So, come to Vizury, download this e-book, give it a read and decide for yourself why your business needs Web Push Notifications.

 

How Affiliate Marketing Can Help Grow Your Business and Revenue

 

What is Affiliate Marketing?

 

A marketing arrangement by which an Ecommerce Retailer pays commission to an external website for traffic or sales generated from its referrals is known as affiliate marketing. In simpler words, it is the process of earning commission by promoting other people’s products on your website.

 

According to Wikipedia, this industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer.

 

Other definitions have suggested that three parties are involved: the merchant, the publisher and the customer.

Whether or not three or more parties are involved in the process, one should see it as a method through which, even when the product is not ready, the person can make money by promoting other’s products.

 

At its very heart, affiliate marketing is an age-old process wherein you find a product you like, promote it within others, and earn a piece of profit for each sale you make. Online marketers can look at it as the process of spreading product creation and product marketing related information across different parties, where each party receives a share of the revenue, according to their contribution.

 

Affiliate marketing is also frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of ecommerce marketers, affiliate marketing carries a much lower profile.

 

Still, affiliates continue to play a significant role in e-retailers’ marketing strategies.

 

This is how Affiliate Marketing works:

  • You find a product you want to promote.
  • You sign up for their affiliate program and register yourself as an Affiliate Marketer.
  • You then get a special link (called as an affiliate link) which, when clicked, directs the user to the Merchant’s site and allows the Merchant to see which user clicked on your link.
  • You promote your affiliate link on the internet.
  • When someone buys the product, you get paid your commission.

 

What is an Affiliate Link?

 

A link provided to affiliates by the merchant is called affiliate link. It directs the traffic from affiliate’s website to the merchant’s site and allows the marketer to keep track of who clicked on that link.

 

Affiliate link operation requires the sending of tracking codes upon user selection of the link (clicks on the link) that identifies which affiliate partner the user has come from. These tracking codes may be part of the hyperlink (visible to the user) or they may be sent along with the link when the user clicks on the hyperlink (hidden from the user).

 

The tracking codes can also be used to update the processing of orders such as discounts or to direct the affiliate visitors to preferred products.

 

The affiliate agreement during the registration process of the affiliate program commonly states that the affiliate is responsible for arranging its own affiliate link and making sure that it connects to the advertiser’s website.

 

When visitors to the affiliate website click on the affiliate link, it directs them to the web page of the Merchant’s website and also generates an affiliate ID code. When the user lands on the Merchant’s web page, the affiliate ID code is stored during the visitor’s session. If the visitor purchases a product, the affiliate ID is stored along with the order information. This order information and affiliate commission table is used to calculate the commissions that are paid to the affiliate partner.

 

In the image below, the affiliate marketer, who runs a website on fitness tips and tricks, can be seen to promote the Merchant’s affiliate link on his page.

 

How to use Affiliate Marketing to boost revenue generation

 

According to the 2016 social media marketing report, 93 percent of marketers use Facebook to market themselves, while 76 percent of marketers use Twitter to do the same.

 

Marketing automation company Marketo recently found that 60 percent of consumers in a study said they have bought from a business because of something they saw on Twitter.

 

93 percent of consumers surveyed said that they use Pinterest to plan for purchases, and 75 percent have taken action from post inspirations on Instagram.

 

Needless to mention here that Affiliate Marketing is now a perennial pillar of the revenue model of each and every ecommerce business as it is the affiliate links that help get the customers on board.

 

No wonder it has matured into such a significant tool for driving sales that it is expected to grow into $6.8 billion industry in just five years.

 

As of September 2014, there were 1 billion websites on the Internet and the number keeps multiplying each day. Going by the boom that is present in the market now, soon all websites which have a good traffic inflow will carry affiliate links.
How to Navigate the Social Ad Spend Solar System [Infographic]

 

We have put together a few tactics that every Affiliate Marketer needs to be aware about before setting the ship on sail.

  • Knowing your niche

 

Finding the right niche for your business can be one of the toughest tasks, particularly in the oversaturated market of 2017. A profitable affiliate niche will help you tap into a strong buyer’s market which is yet to be saturated by competition.

 

As an affiliate marketer, you should always know that your job is to sell someone else’s product on their behalf. As an outside salesperson, your best bet in tracking down a profitable section starts with finding a niche audience. Remember, products come and go, but evergreen audiences are forever.

 

Health, wealth and relationships are three issues that will always need solutions. Consumers will always buy into products and services that help them to find relationships, regulate their diets, and help them to make more money.

 

The health market includes niches such as diets and weight loss, embarrassing problems, quit-smoking and medical issues to name but a few. EuroMonitor reports that the health and wellness industry will be worth $1 trillion globally in 2017. Diabetes.org reports that over $322 billion is spent in US on diabetes every year.

 

Wealth covers internet marketing, Forex, gambling, lottery, jobs and employment, affiliate marketing, multi level marketing, business opportunities and more. The wealth industry in UK alone is worth £100bn, which’s twice as large as the hotel and restaurant industry. The gambling industry is worth over $35.5 billion and the Forex industry trades over $5.1 trillion per day.

 

Relationship refers to online dating, finding a husband / wife, how to maintain a healthy relationship with your spouse, getting your ex back and many more. StasticsBrain reports that 49,250,00 people in the US have tried online dating. Marriage Counselling can cost up to $200 an hour on average. And Neil Strauss just sold 2.5 million copies of his “pick-up artist” book, The Game by leveraging this concept.

 

All this means that there’s a lot of money around for grabs, if you’re willing to help people with advices that make them healthier, wealthier and sexier.

 

  • Get an Influencer

 

Influencer marketing was rated as the fastest-growing online customer-acquisition channel, beating organic search, paid search and email marketing. A recent survey by Google Trends revealed 84% of marketers plan on executing at least one influencer marketing campaign during the next 12 months.

 

Currently, 47% of online customers are using ad blockers. This is exactly where influencers come into the picture. People block ads but they never include influencers in the equation. Influencer marketing is a type of marketing that focuses on using key leaders, celebrities to drive the brand’s message to the market and to target those who have grown disinterested with advertising. As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, as they did in the past, they now look at each other and at their favorite personalities (influencers), who are consolidating massive followings on YouTube, Instagram, Snapchat, Pinterest, and other platforms.

 

So, rather than marketing directly to the consumers, you instead inspire / hire / pay influencers to get out the word for you. But before assigning the task of putting out the message, the marketer has to be aware about the target audience the influencer caters to. If Kim Kardashian is asked to sell lawn mowers then you probably can imagine the number of customers getting convinced.

 

  • Split-Test Landing Pages and Ad Copy

 

Split testing is a way of comparing multiple versions of a web page (homepage or landing page) to find out which one converts visitors best. When the test is run, traffic to the page is split among the different versions and their performance is tracked. Whichever version converts the most at the end of the test, wins!

 

Split testing is also known as A/B Testing or Bucket Testing in some places and can make a huge difference in the effectiveness of your marketing campaigns. If there is a way to know what works for your ecommerce business and what doesn’t, in this volatile of digital marketing, then no other plan can be better than that.

 

To master this craft, a marketer should know how to run a successful split test and be sure to make only small changes at a time. The opposite will make it difficult for the marketer to understand what gave rise to swings in conversion.

 

  • Use Retargeting to Increase ROI

 

An excellent way to convert users who have visited your website but left without making a purchase is to launch retargeting or remarketing ad campaigns.

 

Keeping the customer engaged by enabling the sale to be relevant in the customer’s browsing experience is the key takeaway of retargeting for serious marketers who diligently optimize spend and time effectively.

 

This can be done through Google Adwords, Facebook Ads or many other third-party retargeting networks. Retargeting not only helps to re-engage customers but also enables them to complete the checkout process thus recovering potential loss from abandoned shopping carts.

 

Web push notifications can provide an amazing solution here by sending product related push messages to the visitors when they come online. Vizury has an excellent retargeting platform for affiliate marketers where push messages can be personalized on a 1:1 basis and sent on a real time basis.

How to drive results from Browser push notifications in 3 months!

How to drive results from Browser push notifications in 3 months!

While online shopping went up by 45% last year, another interesting development also took place. Browser Push Notifications were launched and since then, they have started to pave the way for effective digital marketing campaigns. Users can now be targeted anywhere, on any site, even when they are not browsing on the retailer’s site. Marketers can now provide a smooth shopping experience and act as a virtual guide for them when they visit the retailer’s site.

Desktop usage accounts for 42% of the total internet time and while app push notifications are limited to mobile devices and tablets, Browser push notifications cover desktops too. The cost factor involving Browser push is another point which marketers can’t afford to ignore. For small businesses and start-ups which cannot invest in building apps, browser push notifications come to the rescue.

So, the entire campaign works like a funnel where in the first layer, users are targeted with Opt-In messages and get filtered into subscribers. This level is known as ‘Collect Subscribers’. In the second layer, subscribers are ‘sent customized browser push messages’ and the Click-Through Rate is ascertained. The last layer consists of ‘optimizing the browser push messages’ so as to keep the users engaged with the ecommerce outlet.

In this article, we’ll take you bit by bit through each and every level and explain how the ecommerce traffic can be converted into actual conversions.

how to drive.png

1. Collect Subscribers

This is the very first stage where users are targeted with Opt-In messages and the digital campaign involving Browser Push Notifications is kicked off.

Vizury’s Browser Push Notifications allow an ecommerce marketer to send Opt-In messages to the user on any of the pages in the website.

So, notifications can be sent on the Home page and theCategory page in a Time-bound manner i.e. after 30 seconds or 40 seconds of user browsing. Here, the marketer would need to keep a track of the opt-in rate as well as any particular page on which this is relatively high.

According to a survey done by Vizury, the Opt-In rate in Home page is about 10%. So for example, if an ecommerce website has traffic of 100K, the Opt-In rate in the Home page would be 10K.

It’s also likely that Opt-In rates in other pages will be more than the Home page. Reiterating Opt-In messages on those pages will create more Subscribers. There will be a surge of 2 to 5% in Subscriptions if such kinds of experiments are run on every page. So that way, if we roughly calculate the number of subscribers in a month, the figure is sure to touch 12K to 15K (for a traffic of 100K). So, after three months the Marketer can expect 36K to 45K subscriptions.

how to drive 3.jpg

 

2. Send BPN

This is the stage where Browser Push Notifications get to work and bring in the cash for your business. Once in this level, the marketer is sure to understand that Browser Push Notifications are way more effective than other marketing channels.

For any marketing campaign to succeed, the Right Person always has to be targeted with the Right Message at the Right Time. That is exactly what Vizury’s Browser Push Notifications’ platform does.

It allows the marketer to keep a close watch on the browsing pattern of the Subscribers and then send segregate them accordingly. After the segregation is done with, it’s time to send 1:1 personalized messages to the right person at the right time.

At Vizury, we have run experiments on numerous use cases before putting all of that together in the Browser Push Notifications Platform. You can take a look at them in the section of ‘E-commerce use cases’ in the ebook.

Now, let’s talk about figures.

In a month, if the marketer sends 2 notifications every week to each Subscriber, in a month the Subscriber will receive 8 notifications.

So, if we proceed with that, 320K Browser Push Notifications will be sent out in a month. (40K Subscribers X 8 BPNs in a month).

Extensive market research done by Vizury shows that the Click-Through Rate for Personalized Browser Push Notifications is at least 10%.

10% of 320K subscribers is 32K. So, near about 32,000 people would be clicking through the ecommerce marketer’s messages.

Now, the Conversion Rate, according to Vizury’s market research, has been found to be around 3% to 4%. For 32,000 Click Through Subscribers, the actual number of Converted Customers would be 1280.

If the average order value is for 10$, then in a month the marketer would get an Extra Sale of 12,800$ (1280 X 10$).

how to drive 2.png

3. Optimization

With the phenomenal advancement in the world of digital marketing, marketers need to be aware about the figures that they can trust and the figures they can’t. Startups and a few companies who love to boast about their online traffic love to put out quixotic figures about their online traffic, which when put to the test of actual conversions, do not stand. The metrics that such companies publish are called Vanity Metrics. Whereas, the actual figures that lets the marketer take some action about his/her marketing campaign is called Actionable Metrics.

It is needless to say that if the marketer fails to make out the difference between Actionable Metrics and Vanity Metrics, then unfortunately, the campaign is sure to fall apart after a certain period of time.

Vizury’s Browser Push Notifications platform has a feature called A/B Testing which helps the marketer to keep track of that. The level ‘Optimization’ is entirely about that.

How does it work:

According to the user’s purchase behaviour and browsing pattern, they are classified into A, B, C and D segments.

Messages are customized and personalized accordingly and sent out to these subscribers. The Click-Through Rate is monitored after that. The messages having the highest Click-Through Rates are then kept on the list and the one having the lowest is binned. The platform notifies the marketer to construct a new personalized message for those subscribers who did not click through.

The same process is repeated again but now with all the subscribers segregated into three segments – A, B and C with more customized messages. After the Click-Through Rate is evaluated, the message with the lowest score is filtered out and the marketer is asked to send a new personalized message to the ones that did not click through, like before.

This process is repeated till the marketer finds a chunk of subscribers who have the highest Click-Through Rate. And thus, the marketer finds the number which he/she can act upon and not some number that helps with the feel-good factor.

Got any thoughts on the subject? Write to us at marketing@vizury.com or drop a comment below

Tips to boost customer satisfaction and drive up eCommerce sales

Ecommerce has created tremendous opportunities for businesses and entrepreneurs. In fact, statistics produced by Mintel suggest that 70 percent of consumers now shop online. If you aren’t implementing e-commerce as part of your business plan, you are missing out on an extremely large chunk of the market.

However, there are many challenges presented by e-commerce. For one, ecommerce is more detached than brick and mortar retail since customers purchase products on their computer/phone possibly thousands of miles away from the warehouses that actually store these products. However, despite this often distant relationship, customer service is extremely important to creating long term business.

On that note, here are five ways to increase customer satisfaction and consequently boost your e-commerce sales.

Avoid Outsourced and Offshored Customer Support Services

If a consumer experiences a problem in a retail store, obtaining help quickly from employees isn’t too difficult. The same can’t be said for the ecommerce experience. Customer support must be provided to online shoppers as well even if that requires extra effort. Many companies, however, simply outsource customer support to call centers, especially in places like India. This is often a mistake. According to research performed by the MIT Sloan School of Management, customer satisfaction drops significantly when customer support services are outsourced to foreign countries.

Consider Live Chat

You should also consider alternatives to customer service provided over the phone as well. One good option is a live chat. A customer can load the chat through a pop-up instant messaging system on the company website and discuss his or her problems with a company representative. For many people, this is far more convenient than having to make a phone call and wait on-hold for an extended period to finally talk to a human being. Since consumers would already be using the internet when accessing the website, it allows them to multi-task while waiting for the chat representative as opposed to having to focus all their attention on a phone call.

 

Increase Customer Engagement

One way to increase customer satisfaction as well as long term customer loyalty is to increase customer engagement. If customers feel their input with the company matters, they are more likely to continue supplying that company with repeat business. Make sure you have a customer engagement program in place. Interacting with customers through the use of social media accounts or apps are two proven methods to keeping customers engaged with a company’s products and brand.

Streamline Your Shipping Processes

One of the most important parts of any ecommerce business is its shipping logistics. You need to have the infrastructure and partners in place to make sure the process of shipping products from your warehouse to customers is as smooth and transparent as possible. Invest in equipment like conveyor systems to assist warehouse employees in quickly preparing products for shipment. Also provide shipment tracking with alerts so that customers know exactly where their package is at any given time. This can lower frustration caused by customers concerned about their packages becoming lost. Without tracking, customers can feel left in the dark.

Focus on Mobile Optimization

One fact about the internet in the modern era is that it has largely switched from something people connect to on personal computers and laptops to something people connect to with their phones. As such, mobile optimization is vitally important to maintaining customer satisfaction with e-commerce websites. According to statistics, the number of mobile users viewing online retail stores exceeded PC users quite some time ago, making mobile optimization something that has to be attended to. If an online store is difficult to navigate on a small touch screen, chances are you will lose a good deal of your business to the competition.

Overall, maintaining high customer satisfaction takes some work. In the ecommerce world, a lot of technical work is required to insure customers remain happy with a company. It also requires the human touch to make customers feel valued individually. In many ways, making a conscious effort in this direction is the first and most important step to getting it right.

Got more tips on how to keep your customers happy and engaged? Write to us at marketing@vizury.com with your thoughts or simply drop a comment below.

About the Author: 

Sia Hasan is a tech entrepreneur by day, and a freelance writer by night. Her passion lies in business technology, efficient and sleek programming, and customer relationship management. When she doesn’t have her nose pressed against her computer screen, you can find her spending time with the loves of her life, her two dogs, Pixel and Vector.

Conversion Tips for Fashion E-Commerce - Part 2

Setting up a customer friendly eCommerce store

The ultimate purpose of your ecommerce site is to produce as many conversions as possible. However, each lead you pursue costs your brand money. As a result, most companies work to maximize the chances of conversion for every lead acquired. A key criteria in achieving this is making sure your site is customer friendly from top to bottom. Here’s how you do that,

1. Make Your Site Accessible to Everyone
People with disabilities may not be able to use a standard website. Make sure that your site is accessible to people with vision issues, hearing problems, or other disabilities. This will not only increase your appeal to disabled users, but it may also boost your ranking in search engine results.

2. Offer Affordable Shipping
High shipping costs drive consumers away. In fact, many consumers will even abandon a cart full of products if they feel the shipping costs are too high. Offer affordable shipping options, as well as shipping incentives for customers who make large purchases. If you can’t afford to absorb the cost of shipping, consider raising product prices slightly to compensate for more affordable shipping options.

3. Offer a Variety of Payment Options
To provide customers with as much convenience as possible, offer a variety of secure payment options. Examples of common payment options include Amazon payments and PayPal. You should also offer payment via credit card and ACH transfer.

4. Help Customers Decide What to Buy
In some cases, customers may come to your page looking for a product, but they may not be quite sure which brand or type they should purchase. To help them make the right decision, offer plenty of information that they can use to compare their options. Examples of information that should be made available include reviews and testimonials from past shoppers, recommendations of similar products, and information about which products have been most popular with shoppers in the past.

5. Make Your Policies Clear and Readily Available
Many customers will read your website’s privacy policy, shipping policy, and/or return policy before they decide whether to make a purchase. Make sure that these policies are easy to find and written clearly and concisely. Your privacy policy should describe how you will collect and use information from users on your site. Your shipping policy should describe typical fees and transit times, and your return policy should explain the timeline, requirements, and costs of making returns.

6. Build a Strong Presence on Social Media
Online shoppers often visit brand’s’ social media profiles before deciding to make a purchase. Build a strong presence on all of the most popular social media websites, including Facebook, Twitter, LinkedIn, and Instagram.

Here are some key tactics to increase your ecommerce rates through social media:

  • Share videos – Facebook users alone watch 100 million hours of video… in one day. It is safe to say that consistently posting videos will increase engagement.
  • Properly tag everyone – It is crucial to give credit when credit is due. Tagging guest bloggers and people you’ve quoted will boost your social media recognition.
  • Schedule your posts at the perfect time – To increase impressions and engagement, posting on social media at the correct time is key. No one is going to read a post at midnight so make sure you are posting at a time when social media followers are most active.
  • Share your content more than once – It is common for followers to miss out on a post that they can benefit from. Sharing your content more than once will not only give them another opportunity to catch the post, but stats prove that click-throughs increase greatly.

7. Reassure Consumers With Security Information
Building trust is vital. Consumers who visit your website want to know that their private information is being kept safe and secure. Display security badges on your website so that consumers know which tools you are using to protect their information.

8. Incorporate Other Communication Channels
In some cases, consumers put products into the cart but don’t complete the transaction. Use other communication channels, such as email and mass texting, to remind consumers and encourage them to convert. For example, sending regular emails to your subscribers will be much appreciated. It is pointless to just capture a bunch of email addresses. Sending “welcome” emails as well as frequent newsletters will increase value to your customers.

Studies show that an absurd 78% of businesses are not content with their current conversion rate. Using the tips above will give you a head start in adjusting your company so that your customer base are increasingly satisfied, consequently resulting in an increase in your conversion rates.

Author Profile

This is a guest post by Ken Rhie,  CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School and brings 30 years of software, internet, and mobile communications background.

Six Ways to Boost Your Ecommerce Conversion Rates In 2017

There is no doubt that ecommerce businesses are trending in today’s era, with success pretty much guaranteed. However, assuming that it will come to you automatically is a mistake, as you need to put in extra effort to ensure success. Customers love online shopping because it is comfortable, convenient, and cost-effective, but you need to offer a pleasant shopping experience to them or they will simply switch to your rival.

To increase your online sales, you need to ensure that your conversion rate is high. A conversion rate simply means the conversion of visitors into customers. This rate is directly proportional to the revenues you earn. According to a research study, the online sales in the UK, US, Germany, and China will grow by £320 billion in the next 3 years.

Here are some ways you can increase your conversion rate

Live chat support for the customers

This is one of the best ways to increase your conversion rate and you’re guaranteed to see a substantial boost in engagement once you introduce live chat support on your ecommerce website.

Generally, customers get confused with the thousands of products and services you and your rivals offer , with quick precise answers very much the need of the hour . By introducing the live chat support on your website, they will get answers in no time.

It will definitely enhance goodwill and trust with your customers and that will be reflected in the conversion rate.

However, you need to ensure that your customer representative does not keep them waiting for a long time or they will get bored and annoyed and lose interest.

By introducing the live chat support feature, you are telling them that you are here to help them out and it is precisely what they are looking for.

Do A/B testing

It is one of the most alluring methods to increase conversion rate. It is also called split testing. It is very simple: if you have two possible headlines for your online page and you are not sure which one to use, you can go for A/B split testing and you will come to know which one is preferred.

Here, we clearly see how visitors have reacted differently to two different options.

You need to make two versions of your website page, with the software sending 50% of the traffic to page A and 50% to page B. The results will tell you which one to use. It is an easy and time-saving way to increase your conversion rate.

Write product descriptions

You must have seen different online shopping portals where you can’t find any information about products. This is not something your potential customer prefers. Make sure that you write interesting and informative product descriptions that make life easier for your customers.

There are many advantages to product descriptions and you will see the boost in your conversion rate.

Here, notice how perfectly everything has been described, right from its comfort levels to its precise fit. Describing everything about your products briefly catches visitors’ attention.

Also, you need to lace your website with proper SEO. Without SEO, your conversion rate will not increase in the manner it should. The main purpose of SEO is to enhance the traffic on your website, with high website traffic crucial to boosting your conversion rate.

There are many other categories of SEO, like SMO (Social Media Optimization), PPC (Pay per Click), and much more.

Email receipts optimization

When you purchase any product or service online, you will get an email confirming the sale, which is pretty much standard practice. Here’s where you will need to be somewhat innovative. According to a survey conducted by Harris Poll, 80% of consumers love to visit a shopping portal when an email receipt recommends other products based on the previous purchase.

The above email not only gives information about the shipment of the order, but it also suggests another ‘great gift!’

Consumers just love to check out other products once they are done with their shopping. There is a chance that they may end up buying more products.

Developing trust is important

According to Marketing Guru Zig Ziglar, people won’t buy from you for four reasons:

  • No need
  • No money
  • Not in a hurry
  • No trust

 

The first three reasons are out of our hands as it changes from customer to customer. However, you can do something about the fourth reason. It is very important that you develop trust among your customers. How? Here is a list of tips:

 

  • Build credibility by citing articles and blogs from third parties
  • Genuine and authentic customer testimonials and reviews
  • Adding a physical address of the company
  • Introduce your team with pictures
  • Make communication with them live and easy
  • Maintain a site that looks professional and user-friendly

 

You can also boost their trust by informing them about the products and services they are interested in. Some of these tips may help you out:

 

  • When you are offering a promotion, you can use popup windows to get their attraction. You can also inform them by sending promotional texts or emails. However, you need to ensure that the popup does not distract the shopper.
  • Introduce an information bar on the top right side of your website. It will create curiosity among buyers and it may increase your conversion rate.
  • Who does not like a cost effective deal that saves money? Just like other online shopping portals, you need to offer discount coupons and codes to attract your customers. This will encourage them to shop more on your website and, most importantly, they will visit your site in the future to check out offers.

 

The conversion rate is something that increases your revenues at the end of the day. What is the use of thousands of customers visiting your ecommerce site and not shopping? By making the effort and utilizing the suggestions mentioned above, you can surely increase the conversion rate of your website and generate revenues. Remember that a visitor that comes to your website has many other options and you need to ensure that he does not get a chance to leave your site without making a purchase.

How to get returning visitors to your site with zero ad spends

The clock reads 11:15 am at Josephine’s home. “This is the floral skirt I have been looking for to gift my daughter. Let me just order this right away”, she murmurs, but gets distracted by a phone call…Time slips and it’s 11:22 am, but no orders have yet been confirmed on the website. Worse still, Josephine logs out of the site.

As customers, most of us have gone through this phase of online window shopping, when we just browse through various products, sometimes even shortlist a few, reach the payment gateway, and then move out of the site. Why? The reasons could be many, including time-consuming registration process, better options on a competitor’s site, lengthy payment procedure, unexpected shipping charges, complicated website tabs, or unsuitable delivery options. This is where the marketers are presented with a major challenge of getting their visitors back to the website.

While sending emails to existing and potential customers may be one way of targeting the user base, browser push notifications (BPNs) are considered more effective and the least expensive. Not convinced? Here are a few points that will make you think otherwise.

1. Notify visitors about special offers on the product category that they showed interest in – Once a website visitor has opted to receive notifications, you can use BPNs to share special offers and deals, especially for the category of products that they showed interest in while browsing through the site. Not only do you save money in advertising or sending innumerable SMSs, but also, in most cases, end up converting a visitor to a customer. For instance, if Paul was checking out the available 4GB pen drives on your site before he dropped off the page, it is a good idea to send him an instant notification, which reads “8GB pen drives now available at the cost of 4GB! Grab the deal now.” These personalized price-drop messages more often push the users into visiting the site, if not for buying the product.

website push notifications

Website Push Notifications

2. Send limited-period deals – The USPs of a BPN are its low cost and an immediate real-time visibility to the users, which usually results in a spontaneous response from them. Also, the user need not put in any effort in receiving such alerts – no downloading apps, no checking mails; they just need to have an Internet connection. Leveraging on this factor, marketers can send notifications, incentivizing users with time-bound offers and discounts. Such BPNs often lead to a substantial conversion of impulse purchases by the users. For example, a notification that states “Avail flat 50% off on all branded garments. Offer valid from April 12th to 15th”, is sure to bring several shopaholic website users back to the site to check the available stock.

3. Send reminders for recovering abandoned carts – As an ecommerce retailer, whether you like it or not, an abandoned cart is a very normal affair for every website. It may happen because of other competing products that the user may have preferred, or due to the user closing the window abruptly to catch up on some high-priority pending task, or may be just due to indecisiveness. Studies show that almost 67% of the carts are abandoned on an average. Sigh! That’s a discouraging figure, but you can always put in efforts to convert at least a few of them into actual purchases. Shake hands with the budget-friendly BPN and send gentle reminders to your users regarding their abandoned carts. Such BPNs successfully create a sense of urgency or willingness in most users to buy the products in the cart. Unlike email notifications, BPNs cannot be missed by the users as they appear right on their browser. In addition, tailored retargeting campaigns help in better engagement of the users. For instance, a notification saying “Hurry up! The crystal set in your cart is almost gone” may urge the users to revisit the website and recheck the product in their wish list.

4. Send review updates about wish list products – It happens often that first-time visitors are not sure whether to buy a product of their choice from a site they haven’t explored before. This confusion arises due to doubts in their minds related to delivery, payment gateway, and most often, the product quality. A good way to get returning visitors to your site at zero cost is by sending them BPNs, which provide positive reviews for the type of products the user was initially browsing. Imagine a situation where the user is going through the bestsellers of the year, but moved out of the site without buying any. Now think of a notification that reads, “We appreciate your choice of books. The Underground Railroad by Colson Whitehead just received a 5-star rating from several readers.” This will certainly help convince some of the users who showed interest in books to revisit your site.

5. Recommend additional products– Cross-selling and upselling are two of the most productive and important concepts for any marketer. You need to cross-sell by analyzing the customer’s purchase history and suggesting additional products, which might be of use. In this case, your BPNs need to be highly personalized so that the messages can grab the attention of the user. (Fret not! Personalizing a BPN will not break the bank.) For example, if your customer had bought a hob for his kitchen, you might suggest products like an auto-clean chimney or a dishwasher to furnish his kitchen further. BPNs for upselling are useful when you want to suggest similar products as bought by the user previously. For instance, if the user has picked up a casual dress, send notifications to her of the newly arrived stock of casual garments.

Today, every customer looks for optimum quality products at the cheapest price with the quickest delivery time. They have too many options and on an average, none of the shoppers buying products online spend more than a few minutes to create an opinion about the website and its products. As much as it is a continuous challenge for the online retailers, thanks to BPNs, they have some economical solutions as well. Recent marketing efforts reveal how BPNs often provide more value than an advertisement banner, minus the huge cost factor involved in advertising. In addition, the promptness, non-interfering aspect, customer-friendly approach and extremely segmented notifications give BPNs an edge over the other remarketing channels.