Your data is secure with us.
Information security is indispensable to winning customer confidence in BFSI. Vizury is ISO/IEC 27001, ISO 27018 and VAPT (Vulnerability Assessment and Penetration Testing) certified. Your data is secure with us.
Sharper segments with variables built for BFSI
The platform is built for Banking, Insurance and Financial Services by experts who have spent decades in the industry and understand the nuances of the business. It has prebuilt variables specific to the BFSI domain which allow you to create much sharper user segments for targeting.
PREBUILT BFSI DATA VARIABLES
The platform has prebuilt variable specific to the BFSI domain which allow you to create much sharper user segments for targeting.
In InsuranceIt’s great to know that a user visited the Life Insurance page. But now you can also capture the premium amount, age, gender, and other variables.
In Bankingit’s great to know that a user visited the Home Loans page. But hold on, you can now capture the loan amount as well which he/she obtained from the calculator.
The platform also enables you to seamlessly ingest NBO (Next Best Offer) variable for existing customers.All these variables and several more pre-exist in the platform. If you need to create other segments out of these, you can set your own rules, any number of them
Machine learning unique to BFSI
The buying behaviour in BFSI is unique and it’s entirely different from e-commerce or any other industry for that matter. Algorithms which work for a media company are never going to fit your needs as Banking or Insurance marketer. The Data Scientists at Vizury have spent thousands of hours and built algorithms which are specific for the BFSI industry.