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Mobile is soaring in the 

United States!

Of 220M mobile users around 200 million are monthly active mobile app users

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What does it mean to your brand?

$28bn was the mobile internet ad  spending in the US as of March 2015 

67%  Increase in mobile internet usage 

from 2014 to 2015

Where to focus to avoid making it to the 'uninstalls' list

Also in the report...

With 60 per cent of the world going mobile, the e-commerce players are looking to provide a tailor-made experience for their customers and app is the way forward.

We’ve seen activity decay of 80-90% in three to seven days. You can lose a customer in seven days. In that context, personalization and engagement becomes the key

- Gourav Chindlur, COO, Vizury

- Shiju Mathew, Head Mobile Products, Vizury

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