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The Future Of AdTech & MarTech Is Here with Vizury’s Engage360 – The AI-driven Omnichannel Platform

MarTech and AdTech are the two terms that marketers talk a lot in today’s time. The expanse of these domains is far-reaching. Evidently, the convergence of these two under a single omnichannel marketing platform seemed almost impossible. The primary reason for this is the perennial difference between the technologies themselves. MarTech relies on the owned-media network and works with first-hand user data. AdTech works with paid media and third-party user data. 

Hence, handling AdTech user insights to make them usable to MarTech stack seemed to be a tough ask. Moreover, marketers needed these data to be connected together in an omnichannel marketing platform to achieve marketing efficiency. Unless the data in the AdTech and MarTech silos talk among each other, the true MAdTech era cannot begin. Hence, it is no wonder that the wait for true MAdTech has been for long being questioned by experts.

 

The wait is over – MAdTech Era is here – Presenting Vizury Engage360 – The Revolutionary Convergence of AdTech and MarTech in 1 platform


Vizury Engage360 is an AI-driven omnichannel marketing platform that optimizes the potential of each channel and delivers integrated consumer experiences across connected devices. It delivers high value consumer conversions by empowering marketers to seamlessly craft unique consumer journeys and enables timely decision-making across multiple touch-points powered by machine learning algorithms that learn and evolve in real time.

Vizury Engage360 platform aims to bring efficiency in marketing spends by integrating owned CRM channels like emails, notifications, messaging, chatbot apps together with paid programmatic advertising channels through social, native, display and video ads.

The AI-driven omnichannel marketing platform realizes all the capabilities of AdTech and MarTech, combined under a single platform. With Engage360, marketers can now expect their channels to speak to each other, and the data in the individual silos converge to provide unified data-driven marketing solutions.

So, if you are skeptical and wondering about the claims of the true MAdTech platform, you have the right to do so. This blog will tell you if Engage360 is a pathbreaking omnichannel marketing platform or another one that would add to your woos of handling your advertising and marketing drives? Read on, and you will know for yourselves.

 

Engage360 – The Partner in Prime for Marketers

Engage360 is a platform combining advertising and marketing technologies under one roof. It unifies owned, social & paid media, CRM and is powered by AI to harness the potential of both marketing and advertising activities. Further, it helps in analyzing marketing efforts conveniently, and control  marketing budgets efficiently.

 

From CRM channels like email, SMS, app and web notifications to paid channels on RTB exchanges, Engage360 includes all. The omnichannel marketing platform also helps you to seamlessly craft customer journeys too. Therefore, you can design your campaigns to influence the user’s decision-making process through timely, well-organized engagements across multiple touchpoints.

Additionally, Engage360 supports 1:1 personalization as well as real-time segmentation. The features include multi-domain, geo, and language abilities, unlimited real-time and advanced segmentations, triggered campaigns and several other use cases. The platform has addressed pain points across transaction-based marketplace from shopping, travel, fintech to even gaming. 

These capabilities of Engage360 continuously evolve when it comes to gathering user insights. All touchpoints are powered by a machine learning algorithms that learn and pass insights to the system. Hence, the process of bidding for advertising space, or sending high-intent product recommendations to your users becomes completely automated. 

Furthermore, the platform brings in marketing efficiency, leading to a higher ROI for marketers. It helps them to engage users on free channels before spending through paid channels. The channels included pre-configured e-commerce triggers like cart abandonment alerts, time-sensitive discounts, price drop alert, restock alert; hence helping marketers drive marketing ROI with incremental revenue.

As the icing on the cake, marketers can now draw insights from their marketing or advertising drives through a unified dashboard. So, the analytics becomes easily available, without going through multiple dashboards or CSV files. The factor that Engage360 is a free before paid platform only adds to another value.

 

Are You Ready?

Engage360 is a ground-breaking amalgamation of the marketing and advertising world. It helps marketers to take control of their marketing and advertising needs easily, and comfortably. Not only it maximizes the ROI of your campaigns, but Engage360 also helps you to understand your users better and engage them more.

Additionally, along with you, Engage360 helps your customers too. Being an AI-powered platform, it shows your users the right content at the right time on the right platform. Thus, there is a lesser intrusion of your ads when it comes to your users. Consequently, it provides them a better user experience, leading to an inclusive experience and not an intrusive one.

Any communication should be done in such a way that it can invoke some action when it comes to your users. Engage360 not only helps you to do that but also enhances your capabilities for generating more revenue by optimizing the engagement and conversions. Intrigued? Want to know more? Reach us at marketing@vizury.com for more product details and Engage360 Demo.

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A Guide to Real-time User Journey Mapping (Zalora – Case Study)

Consumers, in today’s time, are tough to please. Therefore, it can be quite a challenging task to get into the users’ minds when it comes to market your product or business. Besides, users look for the overall experience you provide before they buy from you now. Therefore, it is of utmost importance that you can provide them with the kind of journey that is fulfilling for them. 

The situation can be explained clearly if you consider a certain situation. Let’s say, your users can find you, and are willing to purchase from you. However, when they come to your website, they move around from one page to another and finally arrive on the checkout page, only to abandon their cart. 

You might have seen these kinds of user behavior on your website too. However, did you find out the reason why your users might not be converting? Well, let me point it out to you. The reason your users are acting as you want them to might be caused by the lack of a complete grasp of a phenomenon known as User Journey. 

Understanding the user journey is the key to scale up your conversion rates and your business in today’s time. The following sections explain everything you need to know about it, including a successful case study.

 

What is a User Journey? Why do you need it?

 

Briefly, a user journey is the process of converting a user right from the acquisition stage to the retention stage. The user journey is represented usually by a diagram or a flowchart. It shows all the touchpoints related to your users that associate them with your brand and provides solutions that they are looking for. 

You might be wondering about the specialty of a user journey, and the need to have one. Well, having a user journey is crucial from a marketing point of view, as it provides you with the exact reasons that motivate your users to convert. In other words, the user journey answers the complete set of questions about why the users are visiting your websites, if they can navigate through it without any trouble, what are their needs and concerns, how much they want to associate with you, and more. 

Having a user journey for your users help you to know about your user personas, without continuing with the guessing game. Therefore, it allows you to create a smooth marketing and sales funnel, where the users find value in you before converting. This way, not only your conversion rates but your retention rates also increases.

The primary task for a user journey is to make the marketing process data-driven. You have to understand your users’ data to help them make a well-informed decision while converting them. Hence the analysis of the user demographics, behavioral patterns, and transactional data is key to cater to the users’ needs.

So, now you know the details, you must know how to create a meaningful user journey for your business. The following section explains six easy steps to develop a performance-oriented user journey.

 

How to create a user journey mapping

 

When you are creating the user journey map for your business, you must understand the whys and hows of each step. Unless you have a clear idea about this, creating an effective user journey might prove tougher than you think.

user persona

1. Build your users personas 

Know who your users are to create the user personas efficiently. Unless you know who your users are, creating a proper journey map is not of much use. 

 

2. Understand your users’ end goal

Analyze and understand why your users want when they come to your website. Think about the process which brought your users to your page, and whether your products will be able to solve their end goal. Here, you must understand that each of your users is looking to get a different experience from you as they are often motivated in their own way when they opt to purchase from you.

 

3. Map and analyze the users’ touchpoints

Touchpoints are the events that allow your users to come in contact with your business while they are looking to buy something. There are several touchpoints and not all of them are online. For example, a user may have had a chance to interact with your business through some event, or they might have heard about you from someone she trusts. Understanding the path through which a user connects with you is crucial in mapping out a user journey.

 

4. Look for the pain points of your users

Once you have identified the path that brought each of users to you, you need to look for the pain points of these users. You need to check if the website or the product can solve your users’ objectives. Further, you also need to look for the events and instances of the areas of friction and frustrations for the users, which might force your users to leave your website. As you identify the issue, try and solve them to make the user experience to the satisfaction of your users. 

 

5. Be the user yourself

Unless you know how your user journey map works, you cannot expect to use them for your users. Thus, before starting the journey for the users, take the complete journey yourself to check if all the parameters are working properly. Auditing the user journey, and fine-tuning it is essential for making your user journey map a success.

 

6. Update and Upgrade your user journey

Once adopted, your user journey needs to be updated regularly to make it efficient. 

 

User journey use case – Zalora

 

To understand the effective implementation of the user journey, let me show you an actual use case that worked wonders for one of our clients. The use case by Zalora  is a prevalent example of making the user journey work for you.

 

Who is Zalora

Zalora is Asia’s Online Fashion Destination and a world leader in online fashion in the emerging markets. It provides products across apparel, shoes, accessories, and other beauty products for both men and women. The brand has a presence in almost all the major markets in south-east Asia.

zalora

The problem statement

Being an online fashion brand, Zalora was concerned about two major issues in terms of customer lifetime value. The objective of Zalora was to reach the users dropping off from the product and cart pages to drive revenue and increase the customer LTV. Zalora also wanted to re-engage and retain their old users by informing them of various events like reduction in prices, upcoming offers and deals, and more.

 

The Solution

To help Zalora to reach their objectives, Vizury came up with a customized solution. Using Vizury’s dynamic feed-based Browser Push Notifications, Zalora ran its End of Season Sale offers to drive users back to their app. This was done to help Zalora engage their users at multiple stages of the purchase cycle and drive their revenue up.

The dynamic push notifications used by Zalora was carried out to fulfill some unique proposition. Zalora used Vizury’s platform to send 1:1 hyper personalized push notifications to trigger 30 days of inactive users. Also, a trigger was enabled to notify users of price-drop alerts for the users’ carted and viewed products. Another trigger was enabled to cater to the product and cart drop-offs with trigger time at 15minutes, 24 hours, and 48 hours. 

 

Result

The result achieved with this was phenomenal as the CTRs went up to 2X value and the conversion rate to 2.5X. Moreover, Zalora was able to drive 20X higher dynamic conversion in volume than what they achieved with static push notifications. This was achieved by creating highly-engaging notifications for users at every stage of the marketing funnel, and increasing customer LTV. The communication was designed to activate, convert, recommend, and retain the users with a series of marketing collaterals. 

 

Conclusion

 

A user journey provides you with a comprehensive understanding of your users. Using the insights gathered from the user journey, you can prioritize and optimize various aspects of your business to improve the overall user experience. Moreover, you can stop guessing about the user touchpoints and develop them to attract more customers, convert them and eventually retain them.

If you are not adopting a user journey for your business, the chances are high that your competitors might get ahead pretty soon. If you still have confusion about the efficiency of the user journey or want to start using one, we would be happy to help you out. Get in touch with us at marketing@vizury.com, and we will gladly answer any question you have.

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How Video Ads Could Be A Gamechanger In Your Marketing Arsenal

When you are marketing your brand or products, you need to generate interest in your users. However, you are also wary of the fact that unless you are able to engage the users within a few seconds of them receiving your communications, they might lose interest in it. Therefore, before you actually start sending marketing communications, you need a proper strategy to do so.

One of the major requirements for sending out marketing communication is choosing the format of the content. You can send an email, or a notification, or an SMS. However, in the end, they are either textual, pictorial, or a mix of both. Here, one channel has shown quite a lot of promise over decades, when it comes to getting your users hooked to your ads.

Many of you might have already guessed about which channel I am speaking off. And you might have guessed it right as well – I am speaking about video ads. Be it a TV screen, or a giant electronic billboard, or even a desktop or mobile screen, a thoughtfully prepared video engages the users a lot more than any other marketing channel.

Interestingly, the online ecosystem and the digital marketing has a lot to benefit by adopting video ads. These ads can be used to introduce your product, improve brand recall and loyalty, or even retarget your users. And if the statistics are to be believed, videos are going to form almost 82% of the overall internet traffic by 2022.

Therefore, if you are still not using video retargeting ads as a part of your marketing strategy, you might contemplate including it as soon as you can.

Why Video Ads – The benefits

An average individual spends close to two and a half hours of his day on social media apps. When you average this out over a lifetime its close to 6 years! On the other hand, the average an individual spends is two years of his life in a brick and mortar store or going out and socializing or doing household chores! Therefore, this brings in a lot of opportunities for marketers across the globe, when it comes to videos.

The drive for people to engage with these social media apps is high. Everyone wants to remain connected. There is no doubt that the market leader is Facebook, followed by Instagram and Whatsapp. A rapid increase in user base can be seen across platforms such as Snapchat and Tiktok. Now, the question that arises naturally is about the type of content these people consume on such apps? You might be surprised, but close to half of the content that people consume on these platforms is Video.

Video ads are able to create some ripples in the marketing landscapes, and these are the reasons why:

a)  Users are now watching more videos than ever – with almost a billion hours of video watching each day, marketing using this form of content has become more potent today.

b)  Users can watch videos on mobile devices as well as desktops – statistics shows that mobile devices account for 75% of all the video watches

c)  Ad videos can share more information faster – Relaying information about products and describing them over a video is faster and easier than any other content format

d)  Users love to share video they like – Studies show that almost 92% of the users are likely to share videos with other users while watching

e)  Can help you by increasing the visibility of your ads – Embedding videos, and multiple shares help you to improve your search engine ranking, therefore, improving the visibility of your ads

f)  Video ads performance are measurable – Various metrics like watch time, number of shares, comments, and other parameters help you to gauge the engagement rate of your video ads

How to leverage Video Ads for better results

Content and monetization go hand in hand. Hence, when these social media platforms promote Video Ads, you can see a general shift in delivery. Marketers are not far behind and have realized the importance of tapping their audience on such a medium. 

Ads in the form of video have historically been used for branding purposes as it was a natural transition from TV ads. But the online ecosystem offers more. Thus, there is a ton of data, which coupled together with user behavior, can help you deliver the right content at the right time.

 

 

Even without leveraging any kind of promotion, a marketer can still see anywhere better 3x-5x of Click-through Rate (CTR’s) compared to banner Ads. It helps marketers reach a broader base of the audience with rich content and a variety of formats.

Moreover, video ads help you to leverage the power of programmatic ad displays too. Since your video ads can help you to gather extensive user insights, you can optimize them to generate more engagements. Further, added capabilities like cross-device functionalities, targeted delivery, and ease of use help you to scale your marketing efforts quite efficiently.

Now CTR’s are great, people are landing to your intended page, but are they converting through? Statistics say Yes. Powering your video ads with your own and Vizury data can help you get more out of the inventory type. So the next time you think activation, re-engagement or even reach, think Video.

Conclusion

Well, you now know how video ads are actually revolutionizing the ad market in today’s world. The benefits are huge, and unless you want to lose out on this added opportunity, you might want to start doing it soon. And if you are still not convinced, let me tell you that almost 81% of businesses are using video as a marketing tool. So, if you are not doing it, sooner or later your competitors will catch up to you, or even surpass you.

If you are interested to know more about using video retargeting ads or the ways that your business could benefit from them, get in touch with us at marketing@vizury.com. We are here to help you out gladly.

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What Will Re-Engage the Most? Email vs. Retargeting Ads vs. Push Notifications or Multi-Channel Marketing

When it comes to defining the primary objective of marketing, the term revenue generation tops the list of any marketer. And revenue generation depends on the number of sales you make. However, what happens when your users choose the products from your website, add them to their carts, but did not complete the purchase? 

Once the user forgets to buy the products they added to their cart, your marketing ROI might go haywire. Subsequently, your overall revenue generation gets affected as the sales volume goes down. 

If you know what I am speaking off, let me tell you that you are not alone who are suffering from the issue of cart abandonment. Cart abandonment is a persistent issue with all the merchants. The global average for cart abandonment stands at 69.57%, as per studies. When speaking about the loss of revenue, the cart abandonment revenue loss translates to approximately $4.6 trillion.

The stats are scary, isn’t it? Well, the good news is, studies suggest that $2.75 trillion is recoverable through various means. Therefore, if you are looking to boost your revenue, reducing cart abandonment is one of the best things to do.

When we are looking to bring back our users to complete the purchasing process, three channels are known to perform the best. These are – emails, retargeting ads, and push notifications. Let’s get a peek into the impact of these channels in reducing the abandoned cart for you.

Email Marketing

One of the most used and trusted channels for marketers, email marketing has indeed shown some great returns when it comes to re-engagement. You can improve the conversion rates of your abandoned shopping carts by as much as 18.64% with an email. 

However, around 18% of the conversion rate with your email doesn’t change your revenue substantially. This is because you have to invest in your email marketing platform too. Moreover, the effort you put in to bring those users back has to be accounted for. 

Still, there are ways you can improve the email response rate and conversion rates of your users. Additionally, including CTAs, rich-media, or an offer can boost up your sales by quite a margin.

Despite all these, there still seems to be a problem that can crop up now and then. Email marketing has become quite commonplace, so every merchant is using them now. Moreover, users receive tons of emails every day, making the possibility of your email about cart abandonment standing out low. 

email marketing

Therefore, if you are unable to send the email about their cart at the perfect moment of them opening the inbox, the chances of re-engaging them with it remain slim. Since predicting the exact time a user opens their inbox is nearly impossible, the rate of re-engagement remains low for the email channel.

Retargeting ads

Another method of re-engaging users to complete the purchase process other than email is retargeting ads on Facebook. Retargeting ads are shown to the users who are already looking to buy the product from you, and have either checked out the product or added them to their cart.

Since retargeting ads work by displaying the products to users depending on their buying intent, the conversion rate is naturally higher. Moreover, retargeting ads depends on the keywords used for searching the product, allowing a better response. Additionally, it takes into account the users’ buying history and preferences, therefore can target them better.

Paid-Channels

Push Notifications

Although retargeting ads and abandonment emails work great, push notifications can perform better than these two due to its nature and mechanism or communication. This is because push notifications serve as an instant alert to users. Further, they work on any device that the user is on, including mobile or desktop through apps or browsers. 

Since push notifications are instantaneous, the engagement rates become quite high when it comes to click-through rates and conversions. Additionally, push notification takes user consent into account, therefore, are high intent messages as users have already agreed to receive it.

Marketers can improve push notification performance in several ways. They can insert rich-media, carousel notifications, product labels, or CTAs, according to the requirement and invoke an action from the users. The provision of deep-linking, along with targeted landing pages can improve the efficiency of push notification by quite a notch.

App-Push-Notification

However, push notification has a few downsides too. Users can turn off his notification preference if they wish to no longer receive notifications from you, resulting in non-delivery of the message. Moreover, they can also start ignoring your notifications if you send them too many or too few of them.

Multi-channel marketing – Making marketing channels work in sync

Since all of the above-mentioned channels have lots of positives but suffers from a few drawbacks too, you might wonder what is the best channel after all. Well, the answer is using all three in coordination and as a part of the multi-channel marketing channel.

A multi-channel CRM platform allows you to bind all the positives of these marketing channels. However, they minimize the risk of a lowered engagement rate that may arise when operating as a singular channel. This is because the multi-channel marketing practices understand the users’ online behavior and communicate with them according to the channels they are more active at a particular moment.

all-media-representations

Let’s have a look at what multi-channel marketing can do to benefit you to make the situation clear. 

1)  Get more CLV out of your marketing communications:

Allow you to carry out marketing campaigns using the user data points to understand and recommend the product they want. It helps you to reduce the guesswork in offering product that they don’t want by consolidating all the information collected. This helps in improving the customer lifecycle value and increase conversions efficiently.

2)  Optimize marketing communication across devices and channels:

Multi-channel marketing allows you to leverage the benefits of email, retargeting ads, and push notification across marketing channels and devices. Therefore, you can engage your users irrespective of the devices they are using, or on the channel they are most active on

3)  Drive meaningful conversion with accurate targeting:

Using multiple channels allow you to reach your users with the right content at the right time. Thus, you can build their intent for completing a purchase by giving them all the relevant information they want.

4)  Reduce cannibalization of marketing channels:

As a multi-channel marketing platform works on automation, the chances of cannibalizing your users across the channels reduces. Multi-channel marketing relies on the user journey, and send them marketing communications according to their position on the sales funnel. Therefore, the chances of sending repeat message, or sending a communication to a converted users reduces.

5)  Optimize your marketing ROI:

Since all of your marketing channels work in tandem, the chances of spending extra on all the marketing channel reduces. As your expenditure reduces, your ROI for converting the users improves. Since the complete process is automated, you can expect a better reaction to at least one of these messages. Subsequently, it would improve your conversion rates and your revenue generation substantially.

Conclusion

As you can see, emails, retargeting ads, and push notifications to have the power to revamp your marketing efforts to reduce the cart abandonment issue to quite a large extent. However, if you use all three of them together in sync, you can generate even more engagement than using them individually. 

Multi-channel marketing is the method that allows you to seamlessly integrate your emails, retargeting ads, and push notification. It ensures that you get your users to complete the purchase process and increase your revenue. 

For more details into multi-channel marketing, get in touch with us at marketing@vizury.com.

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Why Emojis in Push Notification is the hottest trend to follow right now?

Marketing communications have evolved quite a lot in the past few decades. From video ads on TV to giant billboards and newspaper ads, it has received a fair share of attention from users. However, the arrival of digital marketing has revolutionized marketing communications like never before.

Digital marketing and advertising depend largely on marketing collaterals such as images, or videos. Yet, the messaging channel or the restrictions in advertising space often jeopardize the application of these. This is true especially when the message is displayed through a web browser or on smartphones via a push notification, as the message is displayed in a window.

Moreover, users have shorter attention to your marketing communication than ever. Besides, users often look to engage more with brands or products they like, rather than anything communicated to them.

So, how to take care of this perpetual issue where you need to establish trustworthiness, improve engagement and draw attention through a push notification? Well, the answer might be surprising. An unconventional factor can help you to improve your push notifications performance by as much as 85%, and it is known as Emojis.

Ever since emojis have arrived, communication, particularly on mobile devices have become an essential part of expressing ourselves. However, do you think including emojis in push notifications actually help increasing conversion? Let’s find out in detail.

What are emojis? Why they have become relevant in marketing communications?

Almost all of us know what emojis or emoticons are. They are the tiny images or icons that we use to communicate an idea or emotion to the person receiving it. Since the emojis primarily depict emotion with a human face or miniature objects, using them in communication becomes much engaging.

Moreover, the human expression of a smiling face or a surprised face helps the human mind to identify with actual interaction with another human. Besides, emoticons are nonverbal communication and can invoke certain feelings in the person receiving them. As real conversation within people involves both verbal and non-verbal exchanges, emojis helps in making the digital conversations interactive.

Marketers are using emojis quite extensively for the last few years while communicating through various multiple channels. Emojis are known to increase social network engagement by almost three times. Email subject lines with emojis are capable of improving the open rates by 20% too.

The use of emoticons in marketing communication helps you to replace a certain word with a small icon. Therefore, it helps you to show exactly the reason for sending the message to your users. For instance, let’s say you send marketing communication to your users that says – “deals that will make you smile”. Now if you use an emoji, you can replace the word “smile” with a happy face. Since the message now shows how a happy face looks like, it adds more meaning to the message.

emojis

Since every marketing channel works differently, now the question you might be looking to ask is about the impact of emojis in a push notification. As mentioned earlier, emojis can be quite beneficial for your push notification campaigns. The extent of efficiency is explained in the next section.

The impact of emojis in Push Notifications

Emojis in push notifications allow you to use certain images as a replacement of texts. Therefore, they convey a lot more than the words in a push notification. Additionally, they stand out among the texts of the push notifications because of their colourful textures. In other words, inserting emojis in push notifications allows your users to get more information, rather than doing so by reading a lengthy notification.

emojis example

Besides, emojis are the most used characters that take communication to an enhanced level. Thus, it should be no surprise that emoji usage has seen an annual rise of 163% in 2016. Also, the number of emojis sent daily on Facebook  alone is around 5 billion.

Based on the popularity of the emojis, the following are a few benefits of using them in push notifications:

a)  Improve open rates

When an emoticon displays a certain expression, it creates a connection with the users, compelling them to take a positive action

b)   Increase engagement and brand awareness

Using emojis improves the top-of-the-mind recall about your brand with your users

c)   Increased use of emojis among users, particularly millennials

Today’s youth prefers to communicate through emoticons as they make the conversation more meaningful

d)   Brings in more emotion in push notifications

As an emoticon helps you to express the exact feeling, it helps bringing in emotions to the message

e)   More engagement in Android smartphones than iOS

The use of Android devices are far more than that of the iOS, resulting in an increased usage

f)   Fewer words, easier to read

Emoticons are small images, thus they are easy to remember, convenient to use, and an arrangement of multiple emojis could make the message more engaging

Do’s and Don’ts of emojis in Push Notifications

Before you join the bandwagon of inserting emojis in push notifications, you need to know the best practices of doing so. The following points will help you to know the fundamentals of emoji use push notifications.

a)  Identify the right emojis

There are 3178 emojis available in Unicode as of 2019. However, you should only look to use only a selected few for your campaigns. Some of the emojis might have similar appearances, but different meanings. Using them can leave your users confused, so it is better to avoid them while designing your push notifications.

b)  Use emojis in push notification strategically

Even with the selected ones, you must be careful with the use of emojis in push notifications. Avoid using the ones that do not align with the message that you want your users to interpret while they receive the push notifications.

c)  The segment you emojis according to user behavior

Use your emojis according to the user behavior. Some users respond to human emotions, while others with the purpose of the notifications. For instance, A travel & leisure marketer can use a flight, a discount or a travel emoticon to make it more appealing to his online visitors.

personalised notification with emojis

d)  Don’t overstuff the notification with words and emojis

Do not use too many emojis in push notifications you send and make it look like a stuffy sentence. For best results, use your emojis sparingly and place them strategically to improve the appeal of your push notifications.

e)  Don’t use emojis for the sake of it

Avoid emojis just because everyone is doing it and you need to stay relevant. Instead, identify the user behavior, segment your emojis, select the best fit, and then design your push notification campaigns.

Conclusion

Emojis have become a rage among the millennials, and sending them a push notification with emojis could be an effective strategy if used correctly. Also, with an emoji for almost every emotion and every object, replacing the words appropriately would not be a tough task. However, you need comprehensive support from your push notification platform to include emojis in your message.

Let us know if you are using emojis in push notification for reaching out to your users. In case you are not and want to know how it works, get in touch with us at marketing@vizury.com.

The chasm between your paid marketing and CRM marketing

The case of the isolated marketing strategies

How often do you come across advertisers with different teams for its paid marketing and CRM marketing efforts? We bet it?s more often than not. These teams work in silos and end up bombarding users with the same messaging across all channels, or they work in unison by targeting different cohorts of audiences. Whatever the case, the compartmentalization of your marketing teams (channels) is only limiting your ROAS and negatively impacting your user experience.

Through an elaborately conducted market survey, we (at Vizury) observed that most organizations use their marketing channels in isolation. For example, for cart abandonment users, marketers would send out Email, SMS, Push, Facebook ads, Google ads and what have you, all at once without considering the user?s feedback on any of these channels.

The two biggest cons of this approach are that:

(A) you run the risk of annoying your users with over-exposure, &

(B) you?re spending way too much money on high cost media channels like Facebook and Google, when you can very well get the job done with just a push notification.

So, what can you do about it?

Now, give this a thought – if you could somehow create synergies between your push notification, email, SMS, social media and display campaigns, not only would you be able to engage with your users in a more subtle, unobtrusive manner, but you?d also be able to wisely distribute your money and maximize your ROAS. All of that, while ensuring that you engage with your users in every stage of their decision-making ?journey?, without any compromise.

?But, what?s the catch??, one might ask. Well, there isn?t one.

Introducing – Vizury?s Journey Builder

Vizury Engage 360?s journey builder tool allows marketers to seamlessly craft customer journeys and influence their user?s decision-making process through timely, well organized engagements across multiple touchpoints. The touchpoints include push notifications, in-app notifications, email, SMS, social media ads and display/video ads (through Google, Mopub, Smaato and other AdX?s). All touchpoints are powered by a machine learning algorithm that learns and evolves, improving your efficiencies over time.

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Let?s go back to the example of the cart abandonment users. Rather than flood your users? screens with ads and engagements, using journey?s you can now curate a simple, yet effective communication strategy with cart abandoners.

This integrated and coherent communication strategy will improve your conversion rates, while delivering a better user experience.

user journey

What else is it good for?

There are a myriad of use cases that you can run using journey?s, let’s go over a few of them:

1. Delight your newly signed up users:

It?s a well-known fact among marketers that you end up losing a big chunk of your new user base in the first 30 days of acquiring them. Using journey?s, you can create a 30 day engagement program that includes sending them an introductory email welcoming them to your family, sending them a discount coupon via push, showing them a personalized banner (of the product they viewed) on Facebook, showing them a beautiful branding video on Google (to help with brand recall), the possibilities are endless.

2.  Retarget the abandoners:

Are you still scratching your head over terrible conversion rates on your app/website? You probably have a massive daily active user base, but the number of transactions are minuscule in comparison. Don?t worry, we?re well aware of this ?marketer?s conundrum? and we?re determined to solve it.  Using journey?s you can now trigger relevant interactions with your users when it matters the most, because ?eighty percent of success is showing up?.

3.  Build a loyalty program:

Did you know that it costs a business about 5-25X more to acquire a new customer than it does to sell to an existing one? Not only that, but existing customers spend 67% more than new customers. In short, customer loyalty really pays off and customer loyalty programs end up paying for themselves. Use journey?s to offer incentives for the KPIs that define your user engagement. Build a gamified customer journey offering users perks as they meet some goals, turning them into loyal users.

The bottom line

To sum it all up, user journeys are a boon for marketers. Using journey?s you can:

1. Automate engagements across any channel

2. Engage users at the perfect time

3. Deliver a much better user experience

4. Save up on a ton of ad money by engaging with users on only relevant touchpoints

5. Improve conversion and retention rates

user journey

What Are Customer Journey and How Easy Is It To Setup

When you are a marketer, you are already on a constant lookout for ways to keep you ahead of your competitors. The consumers, in today’s world, has become much more aware of their needs for a product. Besides, your users might just move to your competitors with just one click, if they are not satisfied with your business.

So, onboarding a user on your website or app is just a beginning for you. Engaging, converting, and retaining your users is the complete picture that you should look at. Since it takes a lot to keep your users interested in your business until they are converted, you need to focus on the customer journeys you create around them.

Here, you might wonder about what exactly customer journeys are. Well, let me explain. In a sentence, customer journeys are the complete workflow of onboarding new users, engaging them with marketing communications, converting them and retain them so that you can keep selling to them. Also, customer journeys help you to strategize on earning referrals from existing users too.

Here, let me state the reason for you to start adopting the customer journey in your marketing efforts too. Statistics show that 87% of the users begin their purchasing process by searching on digital channels. Since online shopping has set the bar high when it comes to convenience, you need to make the online user experience as seamless as it can be. Customer journeys are an important part of understanding consumer touchpoints and addressing them in a meaningful way.

Now that you know the necessity of incorporating the customer journey, read on to know more about how to integrate it with your current marketing tactics.

Customer Journeys – What are they?

Customer journeys are roadmaps to onboard, engage, convert, and retain your users. The marketing communications you send using multiple channels depends on the stages of the user journey. Moreover, you can send the messages over a single channel or through multiple channels. The fact that it is automated helps you to segment, schedule, and execute your customer journeys better.

Here, you may think that the CRM platform you are using performs all these things already. So, why do you need user journeys to engage users? Well, there is a reason for using customer journeys. It lets you engage your users after onboarding with hooking contents, satisfies them upon converting and retains them for advocating your brand to other users.

When you are advertising or promoting your products, you do it either through owned media or paid media channels. Owned media consists of channels that you already have, i.e. your website, online store, social media pages, blogs or apps. Paid media, whereas, consists of other CRMs, which requires payments, such as, search engine or paid ads, promotions on social media channels, email marketing platform, and so on.

Therefore, when you promote your products on both these channels, there is a chance that the same users are seeing the same content, but are not interested in it. Moreover, there is a chance that the users who have already converted through one channel receive the advertisement through some other channel, causing cannibalizing.

Hence, unless you are keeping track of every user individually, targeting and tracking them becomes quite hectic. Moreover, since you have to pay for sending each of these communications, your marketing budget increases without adding any actual value. Customer journeys are the way around which allows you to strategize your marketing efforts and reduce ROI while increasing your efficiency.

Why do you need user journey

user journey - UI screenshot NEW

In case you are still skeptical about using customer journeys, let me give you some reasons which would convince you about its efficiency. The following are the benefits of using customer journeys in your marketing strategy.

1.  Multiple Channels working in sync

The customer journeys leverage multiple channels to reach out to your users. The use of multiple channels depends upon the stages of your user journey through the marketing funnel. Moreover, you can use these channels based on triggers and user actions, thus can optimize your marketing ROI.

2.  Save time and cost

The user journeys help you optimize your marketing budget as you can track the performance of your campaigns on a unified dashboard. The dashboard shows you the stages of the user journey, the actions they are taking, the performance of each marketing channels and more. Hence, you don’t have to track your marketing performance using multiple CRMs, or dashboards, allowing you to save time as well as money.

3.  Avoid cannibalizing marketing channels or users

Customer journeys send messages via different channels according to the stages of the journey. Hence, the users receive communications only if they haven’t yet converted. The users who have already converted will not receive any further messages from any channels. This helps in avoiding cannibalization of your marketing channels, which results in adding up unnecessary costs while advertising without any effective result.

4.  Consistent communication

Scheduled messages based on the user actions helps you provide seamless communication to your users. As you already know, consistent communication with high intent messages is the cornerstone of a highly efficient marketing campaign.

5.  Engage users with cross-device functionality

Customer journeys leverage the power of cross-platform and cross-device functionality. Hence, you can reach your users almost anywhere, anytime, depending on the stages of their journey and the action they take when they receive communication you send. For instance, you can target your users with across eight marketing channels to engage & retain them.

The channels included are app-push, web-push, in-app notifications, emails, SMS, Facebook (Vizury is an Authorized Facebook Marketing Partner), programmatic display ads, and video ads. Moreover, these channels can be leveraged across devices such as mobiles or desktops or browsers like Chrome, Safari, or Firefox.

How to build an effective user journey and its impact

Now that you know about customer journeys, let me explain how easy it is to create one. Moreover, it is panned across multiple marketing channels and devices so increases your reach. Therefore, you can connect your users with tailor-made marketing communications to engage and retain them.

To begin with the journey builder, you need to define the objective of the campaign. Next, you need to select the segment according to device types, gender, exit pages, triggers or other, before you send your communications. Now, depending upon the intention and the segment, you can reach out to the users.

Furthermore, you can schedule its delivery and register every action as an event. Once you have selected the marketing channel and the goal event you just need to iterate the process of segmenting and communicating with them at every stage until the journey ends.

With customer journeys, there are quite a few advantages. These are:

 1.   Engagement across any channels using automation to maximize your marketing efforts

2.  Send your users timely messages according to the user activity across channels

3. Improve the user experience by through seamless marketing communications

4.  Optimizing your marketing budget by understanding the users’ touchpoints and engage them accordingly

5. Improve conversion as well as retention rates by reaching users with the right content across the right channel at the right time

effective user journey

Conclusion

Since your users are aware enough about the products they need, converting your users through traditional marketing channels are not as effective as they used to be. You need to take an extra step so that the user experience is engaging enough for them. A customer journey is an important tool that improves the way users engage with your business across channels and devices.

Additionally, customer journeys use automation and data intelligence to help you to market the exact product to the users who are looking to buy them. Therefore, it helps you to improve your engagement and conversion rates quite effectively.

Interested to know more? Get in touch with us through  marketing@vizury.com and we will be happy to answer your questions.

Boost your retention with in-app messaging

Push notifications have become a mainstream mode of sending marketing communication to your users. Push notifications can engage and retain your users with timely promotions, updates, and relevant product information.

However, push notifications have some limitations. First, you need the users’ consent before you send them the push messages. Let us assume you have that. Here comes the second issue – push notifications can be turned off by users from their device. When users disable the push notifications from you, your marketing communication will not reach them in any way.

Well, if you got worried about learning this fact, let me show a way around. If your users have turned off the push notifications, you can still reach them with In-App Messages. In-app messaging, are quite similar to push notifications but work differently.

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What are in-app messages or notifications

As mentioned earlier, in-app notifications work similarly to push notifications. However, there is a difference. For in-app notifications to work the user needs to be on the apps they must be active on the app. In-app notifications are sent to the users when they are using the app.

What makes in-app notification better than push notification is the fact that in-app notifications do not require any permission from the users. Therefore unlike push notifications why you cannot send a message to users who have opted out in-app notification helps you to reach even them.

So if you are curious to know how In-App notifications improve the retention rate, let me explain it to you. in-app notifications help you to improve the user experience on your apps. In addition, it helps you to send relevant messages to users who have opted-in to receive your message as well as the people who have opted out. Since the number of users, you can reach increases the chances of making more conversion improves too.

Moreover, some marketers use in-app notifications even to ask for positive reviews and ratings of the app. Since the in-app messaging is triggered when a user spends some time on the app or opens the app you can expect a better engagement from them.

Now that you know the benefit of using in-app notifications you must look to optimize the channel according to the user behavior. Therefore, you must know the best practices for sending in-app notifications to improve the performance of your marketing channels.

In-app messaging best practices

Before telling you what are the best practices for in-app messaging let me give you an impression of how much engagement you can generate with it. Statistics show that in-app messages can increase your engagement by 3x and conversions by 4x.

in-app notification

Hence as a marketer, you must leverage in-app messaging to send out your marketing communications. The following are considered as the best practices for in-app messaging.

1.   Design the in-app message according to the user persona

When you are sending the in-app push notifications, design it according to the users who will be receiving it. It helps your users find much for relevance to your messages and connect with them better.

2.  Use proper segmentation for filtering out your users

You cannot create the same message and expect to connect with all your users with it. Therefore, you must always filter your users according to their needs by segmenting them into multiple categories. It helps to target your users better as you know what kind of messages they will find more interesting. It helps you to increase the engagement rate and retain them better.

3.  Use a compelling headline

Nothing is as important as the first impression of your in-app message. Hence, you must use proper and a compelling headline that makes the message clear to the users immediately as they see them.

4.  Use a proper CTA for your messages

CTAs are important for any kind of marketing message to send to users. CTAs are a powerful tool for redirection even in email and push notifications, and in-app, notification is no different. Along with the compelling headline, you must also design your CTAs in such a way that it stands out off the background and redirect the users to the exact page that you want them on.

5.  Use relevant images and the most important information on your message

Along with the headline and the CTA you must use relevant images of high quality and curate your message in such a way that it provides value to the users. Using value proposition or defining the objective of clicking on the message is essential to get your user convinced.

6.  Use in-app messaging to cross-sell and upsell products

In-app messaging is a particularly important tool for sending out promotions of your products. In addition, you can also leverage this marketing channel to cross-sell and upsell your products as a part of a package or individually. Cross-selling and upselling allow you to know users better, provide them with products they need, and generate more revenue due to the increase in sales value.

7.  Use a part of multichannel marketing

Reaching new users through one marketing channel and believing that it would generate you revenue is a thing of the past now. Multichannel marketing is here and in-app messaging can be an essential part of it. For instance, you can send an email or push notifications about a few products and send an in-app message at the same time. It helps you to create a formidable user journey and retain your users better.

Carrying out these practices and making your in-app notification effective, you need a proper multichannel platform. Vizury’s In-App notification allows you to send personalized App Notification and recommend relevant products along with the product image, price which are clickable, scrollable, brand-aligned, deep-linked with in-app product views across App (iOS & Android).

Vizury’s platform can help you to create in-app messages with all the features mentioned above. Moreover, it can also add a few more benefits, such as:

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1.  Engage your users within your App:

Now you can engage your users when they on the app with Vizury’s platform with relevant messages for better retention. Also, you can use rich graphics, customized messages and more to improve the overall user experience on your app.

2.  Real-time Segmentation to target your audience:

Segmenting your users and sending them relevant messages works great. However, what works better is the real-time segmentation feature from Vizury, which lets you understand the user behavior in real-time and target them with messages that convert.

3.  Create Custom templates based on your requirements:

When you are designing the in-app message, you need to create it according to your needs. Custom templates allow you to tweak your in-app message to match your requirements and improve the performance of your campaigns.

4.  Schedule In-App notification for multiple events:

You can now launch your in-app message campaigns for multiple events by scheduling them to your likings. As the Vizury platform is completely automated, you never miss out on the schedule and can look to engage your users better.

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5.  Emoji / CTA button support:

Emoji and CTA are essential parts of any marketing communications. Vizury platform gives you complete freedom in creating the in-app messages with relevant CTAs and use emojis as you need them.

Conclusion

As you can see in-app notifications either alone or as a part of multichannel marketing can be an effective strategy to adopt. Moreover in-app messaging becomes quite engaging as the users who receive them do it when the open your app. Since you can target both obtain opted out users through in-app messaging you have better chances of convincing your users to keep buying from you.

If you are looking to include in-app messaging as a part of your marketing strategy feel free to get in touch with us at marketing@vizury.com.

How iOS 13 will affect apple push notification

Push notifications (Web & App) are one of the leading communications channels used by apps and browsers irrespective of the OS either iOS or Android for transactions, promotional, re-engagement and leveraging customer experience.

 

As Apple launched the first iPhone in 2007, the world saw a tectonic shift in the way people communicate. The mobile phones ceased to be the device only to make phone calls or send SMS.

 

Although there are smart devices available at that point, some of the features were brought to the mainstream that changed the mode of communication completely. However, when it comes to push notification as a marketing channel, we are not there yet.

 

Here, it should be prudent to remind you that push notifications were already present at the time when Apple introduced APNS (Apple Push Notification Services). Before iOS, Blackberry was already using it by the name of Push Services. However, you should also know that the Blackberry Push Services was used to show only the email alerts.

 

Now, you must be wondering about why we are going into the past, especially when iOS 13 is already launched. Well, let me tell you that there is a strong reason to look into these past events. Apple iOS 13 has introduced a few tweaks concerning the push notification services. Hence, unless you know the significant milestones related to the APNS of the past, grasping with the latest feature might prove a bit tough.

 

So, take a quick peek at the major developments related to the APNS to leverage them according to your marketing needs.

The Evolution of Apple Push Notification Services (APNS)

As mentioned earlier, Apple started its push notification service since iOS 3. The push notification by Blackberry before that was only for email. Although this made accessing and checking emails as soon as it arrives, it was Apple who took it to another dimension by introducing similar features for third-party apps.

 

Over the years, iOS has seen quite a few additions, modifications, refining of its push notification service feature. For example, iOS 5, released in 2011 introduced the concept of the notification center. iOS 8 started the support for notification panel third-party widgets. Besides this addition allowed users to view real-time information about weather, stocks, and more.

 

The last version or iOS 12 has significantly affected the performance of push notifications too. To make the device faster, Apple introduced a new feature that allowed the device to group all the notifications in the notification center.

 

Apple released the latest version of its OS – iOS 13 on September 19, 2019. Continuing with the tradition of developing the iOS and the app-environment, the device is expected to change the way to carry out push notification campaigns yet again.

 

As you can see, Apple has introduced and sometimes changed the way push notifications are sent to the iPhones with a slew of development ever the years. iOS 13 brings in some changes, which are necessary to look at before tweaking your push notification campaign settings.

iOS 13 Features and Impact on Push Notification

With the recent update of iOS13 from Apple, Push notifications keep users informed with relevant information which is delivered on time, providing value for users and convertible actions for product owners.

 

Among a range of updates, Apple has once again enhanced a few features when it comes to push notifications with the release of iOS 13. Let’s see what are those and how impactful they will be when it comes to push notification.

 

1.  A separate OS for iPADs and iPhones

Apple will be discontinuing the support for iPads with its iOS 13. The iPads will be powered by another OS, built solely for it. This means you can no longer design the same message for the iPhone and iPad. However, this also means that the users you are targeting can become more segmented, as you only have to be concerned with the iPhone users on iOS 13.

 

2.  Enhanced privacy

As the trends of iOS had been regarding privacy, iOS 13 has taken a step further when it comes to push notifications. With iOS 13, the users will have more information about the data they need to share or the accessibility of the phone features. Further, the notification preferences, actions, visibility, and notification alerts have been modified by Apple to make the devices more user-friendly.

 

3.  Smart Notifications

The Apple push notifications on iOS 13 are set to become smarter with the new update. Thus, the users can now receive notifications curated according to their preferences from associated apps without asking for it explicitly & also Carousel Notifications with upto 6 products & its details to increase conversion rate. In other words, Apple intends to make the overall user experience more human-like for the users.

push notifications for ios

4.  New attributes for APNS API headers 

Since there has been a lot of changes in the way Apple push notification is going to work on iOS 13, the APNS APIs have changed too. The retrieval of the push token needs to be updated to a different format to access the description now onwards. 

 

You need to update the headers of the APNS payloads, too according to the type of push notifications. This is particularly important, as, without this update, the delivery of your push messages may get delayed. Lastly, you need to update the APNS priority settings under the requirement set by Apple. 

 

5.  More security

Along with the above four updates, Apple has also paid some attention to the security of the push notifications. Apple is discontinuing the support for the ancient TLSv1 protocol, and switching to a more secure http/2 protocol. Thus, you need to make sure that your platform is aware and adapted to this change in security protocol.

 

6.  Notification Service Extension

Apple has introduced this feature in iOS 13 to take off the push notification settings and VoIP notifications. This feature deals more with the permissions regarding the user data usage in the background. So, if you are looking to collect information about your users in the background, you must enable this service.

When you are looking to design your Apple push notification services according to the iOS 13, you must attend to all the features mentioned above. 

 

However, you must remember that your push notification might not reach the users still if they have turned off their notifications, which is very easy. As you know, when the users install your app, they must provide permission to allow push notification. These notifications can be switched on and off with a toggle from the settings screen. If the notifications are turned off, there is no way you can reach the intended users.

Ending Note

Since there are almost 22.5% iOS users globally, you must have a strategy ready for sending them push notifications and other marketing communications. However, over the last ten years, Apple has made quite some significant development. Unless you are keeping up with these updates, the chances are high that you will perish.

 

The latest version from Apple, the iOS 13 has concentrated more on security, user experience, and their privacy. You need to strategize your push notifications to comply with the latest APNS requirement. Moreover, the discontinuity of iOS support for the tabs would require you to cater to the iPads differently than iPhones now.

 

Although the task seems daunting, you have your work cut out if you are already using the push notification platform by Vizury. If not, you might reconsider shifting to it to avoid any unwanted loss of revenue that might occur due to the non-compatibility issues of your current platform with iOS 13. Get in touch with us at marketing@vizury.com.

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What are push notifications? Why do you need them to grow your business?

When it comes to marketing your products, you are constantly innovating or improvising. The primary objective of marketing revolves around making your users aware of your products, and convince them to buy them. However, without proper and timely communications, the convincing act doesn’t work as smoothly as you would have expected.

Among the latest entrants in the modes of marketing communication, push notifications can generate quite a buzz about its efficiency. In fact, it can generate a reaction rate of 7.8% on average. Moreover, the inclusion of rich-media, personalization, and segmentation can further improve the performance of the push messages.

Now that you know the potential of this relatively new marketing channel, you need to learn about what they are and how they can improve your business. The following sections take you through the fundamentals of push notification. Reading them will help you to understand how this marketing channel works, how to strategize your marketing plan around it, and what are the benefits of using them.

So, let’s grab a cup of coffee and begin.

What are push notifications?

Push notifications (Web & App) are one of the leading communications channels used by apps and browsers for transactions, promotional, re-engagement and leveraging customer experience.

The users receive these messages on the top of the screen of their mobile devices or at the lower side of a browser.

Additionally, you can design your push messages by personalizing them and targeting the campaigns towards a specific segment of users. You can communicate with them at different stages of marketing funnel using push messages.

Here, you may wonder why to give these channels so much importance, above channels like SMS and email marketing.

Well, SMS has a much lesser scope of customizing and cannot include rich-media messages to impress the users. Email, on the other hand, gives no guarantee that the users will read it within the clutter of email inbox.

Push notifications tackle both these issues. Since they are permission-based, users will readily engage with it. Moreover, they are prompt, include rich-media, don’t require any personal data of the users, contain deep-linked, customized and highly relevant. Therefore, the chances of engagement with it increase several times.

Additionally, it allows you to send personalized push messages and recommend relevant products along with the product image, price which are clickable, scrollable, deep-linked with in-app product views across App (iOS & Android) & Website (Chrome, Safari (Mac) & Firefox).

features of push notifications

Although a new marketing channel, push notification has become significant over the last few years, as marketers are increasingly adopting the push notification as their go-to strategy. However, they are still trying to find a robust strategy around push notifications to acquire, engage and retain users.

To create an effective strategy using this channel, you need to know its types and features. Accordingly, you can design the marketing campaigns to reap maximum benefits from them.

Types of push notifications

Not all notifications work in the same way. Depending upon the types of user interaction points and the device types push notifications are classified broadly into three categories. These are App-push, In-App and Browser push. Although all three of these works in a similar fashion, the mode of delivery is different for each.

1)  App-Push notifications

These are notifications that pop up on the users’ mobile devices, and they can check it without opening the app. Besides, the users can receive notifications without any time constraints, or even if they are not using mobile phones

These notifications can be used by the sender to send any updates, or sports scores, or any offers such as flash sales. Thus, push notifications act as an instantaneous mode of communication, and improve user interactions.

app push notifications

2)  In-app notifications

In-app notifications are sent to users who have consented to receive messages from you on their app. Therefore, every time the users open your app, they will have a notification in the app inbox.

In-app notification is particularly helpful in scenarios where the user has turned off their notification alert or is disconnected from the internet. In other words, in-app notifications act as a fall-back for the app-push you send to your users.

3)  Browser Push Notifications (BPN)

BPN is the push messages that are sent via a web browser, both on mobile and desktop devices. These notifications are visible at the bottom right-hand corner of the screen.

Moreover, there is a couple of added advantage of using BPN over in-app or app-push.

a) First, BPN can be sent to the users anytime when the browser is open, irrespective of the fact that the user is on your website or not.

b) Second, since BPN can be delivered to both mobile as well as desktop browsers, you don’t have to create two different campaigns for the same segment of users.

web push notifications

Features of push notifications

Since push notifications work with limited space, you must maximize its impact on your users while running a campaign. Moreover, if you bombard your users with too many notifications or do not have a complete strategy, your push campaigns have high chances of failing.

Besides, if you are not automating your push notification campaigns and using a one-size-fits-all message, you might end up sending the wrong message to the wrong users, leading to more opt-outs and uninstallation of your app. Additionally, this could lead to a loss of conversion and reduction in revenue generation.

Luckily, push messages can be equipped with great features to help you to optimize your push notification campaigns. Some of the features are:

a)  Carousel Push Notification:

Multiple products with a sliding carousel-like interface that can display six products in one notification

b)  Notifications with product labels:

Adding social trust badges to improve engagement and conversions

c)  Real-time segmentation:

Allow you to segment your users based on their real-time online activities

d)  Personalization:

User personalization based on the actual user interest

e)  Ecommerce specific triggers:

Allow you to send ecommerce push notifications based on user behavior. Moreover, it can work as per trigger events like time-sensitive discounts, price drops, cart abandonment, cross-sell, up-sell and more.

f)  Secure opt-in:

1-click opt-in for HTTPS protocol, ensuring user security

g)  Preloaded template:

Customizable pre-loaded push notification template with a small image and big image notification, and upto two CTAs

h)  Reach:

Multi-Geo/domain emoji support for enhanced visibility and reach

i)  Support:

All major browsers and devices are supported for running push notification campaigns

Tracking and measuring push notifications

When you have a marketing channel to leverage, you need to track its performance regularly. Hence, push notification is no exception in this regard.

However, knowing which parameters to track the efficiency of your campaigns is crucial to maximizing your marketing ROI. The metrics that help you to understand the performance of your push notification campaigns are:

a) Opt-in rate:

The number of users has opted to receive push notifications from you.

b)  Clickthrough or Open rate:

Number of users clicking on or opening your push notifications

c)  Time on website or app:

The amount of time each user spends on your app or website after receiving the push message

d)  Conversion rate:

Number of users actually bought your products or services.

e)  Churn Rate:

Number of users you retain over time and did not opt-out or uninstall your app

Conclusion

Push notifications can be a great strategy if you do it right. However, if you are not adhering to the best practices or repeating the same mistake, your strategy might fail. Besides, knowing what push notifications are and implementing the right techniques can help you to leverage the power of push notifications to the maximum.

If you are looking to add push notification as a communication channel to your marketing arsenal, get in touch with us at marketing@vizury.com.

push notifications and emails

How To Use Push Notifications and Emails To Retain & Engage Your Valuable Customers

When you are promoting your business through digital marketing channels, there are several methods to help you out. The primary task of any marketing activity is to reach your users with appropriate messages and convince them to convert. Yet, selecting the right channel to do so, and ideating the right message could be the toughest job of all. Moreover, the sheer number of communicating channels complicates the issue further.

Thus, marketers often find that communicating with users and potential customers might not be as easy as it seems. So, how much can go wrong if you are not reaching or engaging your users? Well, a few statistics can be helpful in looking at the actual picture.

It is expected that there will be around 1.92 billion digital buyers globally in 2019. That’s almost 25% of the world’s population. Now, studies have also revealed that the average ecommerce conversion rate is only 2.86%. Therefore, with a sub 3% conversion rates, you can calculate the revenue you are potentially losing out.

Imagine you are able to plug the leak, and raise the conversion rates to 5%. Even this minor change can double your revenue generations. However, for such a feat, your marketing communication and the channel needs to optimized to perform better. 

The right marketing channel

Knowing the importance of selecting the right marketing channel, brings us to the next dilemma – which one? Before we get to that, let me explain the reason for choosing a certain channel as the preferred mode of communicating. 

Any marketing channel should follow some basic principles to effectively engage users. The message you send must be clear and concise. The product description must be accurate and have at least one image. It must contain a CTA to help users on their buying journey. It should not look spammy, or intrude upon the privacy of the users. And lastly, the communication must enable users to convert by nudging them towards the bottom of the funnel. 

Although several marketing channels and communication medium satisfies these basic criteria, the degree of success varies a lot between them. However, considering the reach, urgency, and ease of operation, two channels tend to keep ahead – Push notifications and emails.

This can be attributed to the incremental usage of mobile phones since the last decade. Besides, native push notification can be sent through web and app, and emails are sent to the email id, both accessible via a smartphone. Additionally, mobile users check their emails thrice as much on a mobile phone, hence making communicating with them much easier.

Since both the channels works great, you must know the pros and cons before selecting one of them as your preferred marketing channel. Unless compare them, you won’t be able to optimize your marketing ROI efficiently.

Push vs email: The differences

Both email and push notifications are highly engaging marketing channels. Thus, the question remains about which one performs better. Before we start looking for an absolute answer, let’s check out the differences between the two.

1) Message length :

The length of push messages are usually limited, or they look like snippets even if the text is several words long. Emails, on the other hand, can be as long or as short depending on the subject. This gives an edge to the email channel, as it can contain multiple offers in a single email.

 

2)  Visibility and accessibility :

When you send push notifications, it usually pops up on the user device or browsers. Therefore the message is visible instantaneously, without opening any app or website. Emails, however, are sent to email addresses. The users need to access their accounts through an email app, or by logging into their accounts. When it comes to instant visibility, push notifications often beat email as a preferred marketing channel.

 

3)  Content types :

Emails can be used to send any kind of marketing content in almost any format. However, the scope of sending diverse content through push notifications is somewhat limited. True, you can use rich-media, graphics and texts along with CTAs through push notification. But, if it comes to sending a different format like pdf, email trumps almost any other marketing channels with ease.

Although push and email differs in some aspects, there are several likenesses among them. They are explained briefly in the following section.

How alike is push and email marketing?

The similarities between email marketing and push notifications are quite profound when it comes to communication and engagement. Some of the reasons that makes choosing one of them over the other tougher are:

 

1) Segmentation :

Both push notifications and emails allow you to send marketing communications to users using segmentations. Both help you to target users based on multiple parameters, taking the segmenting criteria together or one at a time. Therefore, the users can receive hyper-targeted communications, which is helpful in improving engagement and conversions.

2) Inclusion of targeted CTAs :

Emails and push notifications can include highly engaging and customized CTAs, directing users to the pages you want them on. In addition, you can use multiple CTAs according to the need to urge your users to take appropriate actions.

3)  Wider acceptance :

Emails and push notifications are sent only to users who have given their consent to receive them. It means, they are already willing to engage with your business. In addition, it shows that the purchase or engagement intention is present in the users. The communication they receive helps them to take the final action. Since your users expect the messages from you, the chances of ignoring them reduces.

Although either of the channels excels in some front, they have some shortcomings by if used individually. However, the benefits of using them are many, thus making the tasks of marketers difficult. 

So, what if you choose both, i.e. push notifications and emails together? You definitely can, and let me tell you the benefits of using them parallelly.

The right balance: Push Notifications & Email Channel In Sync

retention using push notifications and emails

The likeness push notifications and emails are more targeted towards engagement and interaction. The differences, on the other hand, have to do more with the designing and presentation part. 

So, you can use both channels together as a part of a multi-channel CRM platform. It can help you make your campaigns more engaging by leveraging the benefits of one channel, and ironing out the shortcomings of the other channels.

Still, you must be wondering about how to use both of these channels together, and what kind of campaigns can you run with them. Check out the following scenarios, and you will have your answers.

 

1)  Increase engagements :

Sending simultaneous push notifications can improve your engagement rate. Push notifications provides the urgency with your messages, and make your users aware of your promotion.

Sending an email helps you to include more details of the promotions, or multiple content types to make it more interactive. Since both the push notification and email is relevant and speaks about the same promotion, the chances that the user will interact with one channel or the other increases.

 

2)  Improve retention rate :

As already explained, push notifications and emails increases your engagement rate, which subsequently improve the retention rate of your users. If you are wondering how, the following example can help you understand. Let’s say you send your users a push notification informing about a promotion. If your users are interested and buys some products, you can send them a thank you note on either email or push message, or both.

You can also send these messages by including some products that you want to cross-sell or up-sell. Sending the message as a push notification would prompt him to act faster, while an email could help him to check out the extra product details.

 

3)  Reduce churn-rate :

Push Notifications and emails can help you to check your user churn rates too. As you are able to reach your users via multiple channels, your communication becomes faster. Moreover, you can reach your users via any of the channels, as a part of multi-channel user platform to market your products.

Verdict

Despite some differences between push notifications and emails, you can use both of them in unison to smooth out your marketing funnel. Leveraging them will help you to cover the gaps created by one channel using the other. Consequently, you marketing campaigns would be much more in tune towards improving engagement and retention.

Consumer behavior have drastically changed in recent times as users want a unique experience from the brands they are engaging with. Using push and email is a multi-channel marketing approach that can help you stand out in the users’ mind. Moreover, it can help you to engage your users at the right time with the right content, and on the most active channel.

To know more about using push notifications and emails or multi-channel marketing platform, connect with us at marketing@vizury.com.

customer engagement platform-featured image

Multi-Channel Customer Engagement Platform: What It Is and Why You Need It Now?

The days of enticing a user through a newspaper ad or a giant billboard are long gone. Users, in today’s world, look to be in complete control while making purchasing decisions. They want to buy only the products that they deem fit, and under their terms and conditions. 

This means, as a marketer, you need to communicate with the users in a way that allows them to be in control of the buying process. So, your marketing communication should be more focussed on engaging the users by understanding their needs and providing the relevant products and services. 

However, engaging the users is a task easier said than done. Therefore, you must communicate through the right marketing channel to reach out to your users and improve their engagement. Nevertheless, one issue might still act as a cog in your well-oiled marketing strategy, i.e. identifying the right channel.

How to choose the right marketing channel

Choosing the right marketing channel is one of the key marketing strategies that marketers look to zero-in on. This is because selecting the right channel is crucial to take care of the leaks in the marketing funnel. 

Although there are several channels that you can use, they come down to two primary ones. They are marketing through Owned Media and Paid Media. These marketing strategies are most trusted and can be leveraged your marketing.

Recently, marketers have understood the value of Advertising and are spending huge budgets non-different channels. There are separate teams for social, user acquisitions, re-targeting and CRM marketing to engage & retain your online customers. When each of these channels are used individually they will cannibalizing each other due to which each channel are not leveraged to its full potential.

This is where a multi-channel customer engagement platform fares better in Reaching, Acquiring, Engaging and Retaining your users better. So, without waiting further, let’s delve into the concept of reaching users through multiple marketing channels in an intelligent way.

The evolution of multi-channel customer engagement platform

By definition, multi-channel marketing is the strategy that combines both paid and owned media to engage the users towards your brand. It is particularly important as almost 72% consumers prefers to connect with businesses using multi-channel marketing strategy.

Multi-channel has the potential to change your marketing strategy. It can help you to increase your brand awareness, improve user interactions, and integrate your marketing strategy. Moreover, it allows you to handle your campaigns in a more targeted way. Some of the most important benefits of multi-channel marketing are explained in the following section.

Benefits of multi-channel engagement

As we said, the benefits of a multi-channel customer engagement platform are many. However, Let’s have a look at some of the key factors.

i)  More awareness

Multi-channel customer engagement platforms aims at widening the top of your marketing funnel. Therefore, it helps you to understand the touchpoints of the users and curate accurate marketing messages to improve brand awareness.

ii)  Engaging content 

Multi-channel marketing allows you to engage your users with multiple content formats across channels. Hence, you can reach them on social media, or through an advertisement, with a product details brochure or a display ad. Since different users interact with different content formats, multiple channels and formats help you to engage them accordingly.

iii)  Better visibility 

Your users interact differently on several marketing channels. Multi-channel customer engagement platform allows you to leverage all these channels and target them with the right messages. Moreover, these messages can be sent to the users according to the different stages of their marketing journey. Consequently, brand visibility among your users increases. 

iv)  More user insights

Since you can reach out to your users through multiple channels, you can gather more data about their behavior. Additionally, this data can provide you with insights about the action they might be taking once they come across your marketing communications.

Challenges of multi-channel platform and what to do about it

Despite the benefits of multi-channel marketing, you might be facing some challenges to achieve success. The most pressing issues to your multi-channel marketing plans can be:

i)  Strategizing your marketing moves

Multi-channel marketing can help you to improve your revenue, but unless you have a strategy to use, it might fail. Multi-channel marketing allows you to use different channels or mediums to reach your users. However, you need a marketing strategy to understand and use user behavior on the customer engagement platform.

ii)  Handling complexity

As the number of channels to reach your users increase, so does your data points. Moreover, understanding these data is crucial to gather actionable insights about your users. In the end, understanding the data allows you to learn your users’ behavior and target them with proper marketing collaterals.

As you can see, tackling these challenges is the key to the success of multi-channel marketing. Therefore, you need to select the right customer engagement platform to handle the massive amount of data points. It will help you to create the most appropriate marketing communication for your users.

Vizury Engage 360 is one such platform that helps you to control your campaigns completely. It helps you to reach your users using multiple mediums to improve your reach and visibility. Moreover, as your visibility and reach increase, so does your revenue due more engagements and conversions.

Vizury Multi-Channel Customer Engagement Platform

When you start using Vizury, you must know the capabilities of the platform. The Vizury leverages both paid and owned media channels, which allow you to reach your users seamlessly. The channels are:

vizury's CRM platform

i)  App-push

One of the most engaging mode of communicating with your users, app-push allow you to send personalized notifications. Moreover, you can send a scheduled message to your users even if they are not using the app.

ii)  Web-push 

Web push is another form of push notification that is sent to the users via a browser. Since, web push doesn’t require any app installation and can be sent on both desktops and mobile, the reach is enhanced, allowing you to engage more with users.

iii)  In-app 

In-app push is sent through the mobile app installed on the user device. It acts as an extra layer of promotion using contextual advertising and user behavior.

iv)  Email 

As mentioned, email is the oldest marketing channel. Therefore, you can use it along with other marketing channels to improve user engagement.

v)  SMS 

Vizury also allows you to send messages through SMS for promoting your products. It is particularly helpful in situations where the user has no internet connectivity but is connected to a mobile network.

paid channels

vi)  Facebook 

As an Authorized Facebook Marketing Partner, leverage Facebook and Instagram to grow conversions. Additionally, you can gather more data to use Facebook advertising and target the users you want.

vii)  Programmatic display

This channel allow you to leverage the power of real-time bidding, which improves the visibility of your promotional ads. Moreover, the bids and ad space can acquired automatically, and on a real-time basis, making the process smoother than manual handling of the campaigns.

viii)  Video ads

As high-speed mobile internet has made online streaming into a child’s play, you can use it for promoting your product through video ads. In addition, you can insert your ads at the beginning and end of content or can use them intermittently.

All the marketing communications across these channels are created according to the user preference. Therefore, the ads becomes more relevant and engaging, irrespective of the platform running it. With an increased engagement, you can improve the conversion rates and revenue of your brand.

Are you ready?

Since engaging the users is important to generate more conversions, marketers need to reach out to them via the channels that users interact more. Multi-channel marketing strategies provide you with more than one way to engage your users.

Moreover, multi-channel marketing helps you to optimize your marketing budget by gaining optimum user insights. Subsequently, a comprehensive multi-channel customer engagement platform is a powerful weapon in your armory. 

Let us know if you are looking to know more about multi-channel customer engagement platform. Get in touch with us marketing@vizury.com to know how to leverage the platform for maximum result.

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